SMT, PCB Electronics Industry News

SMT, PCB Electronics Industry News

News from Canon Communications -ATExpo

Assembly Technology Expo To Celebrate its 25th Anniversary of Showcasing New Products and Technologies For Final Product Assembly

Sep 02, 2004

When thousands of manufacturing professionals converge at Assembly Technology Expo (ATExpo) this September it will mark the 25th anniversary as the industry�s leading trade event. ATExpo, the world's largest "all assembly" trade event will take place September 28-30, 2004, at the Donald E. Stephens Convention Center in the Chicago suburb of Rosemont, Illinois. The ATExpo Conference opens one day earlier on September 27th.

The event, sponsored by ASSEMBLY magazine, features the world's most comprehensive showcase of assembly solutions, from advanced robotic systems to hand tools. Nearly 600 leading suppliers will display and demonstrate new products in more than fifty categories, for use in a wide range of manufacturing industries, including: automotive, electronics, industrial equipment, computers, household appliances, motors and generators, medical, telecommunications and aeronautics/aerospace.

"Assembly Technology Expo is a unique opportunity for manufacturing professionals to see and evaluate the full spectrum of products and services used in manual or fully-automated assembly," stated Kelvin Marsden-Kish, Vice President of Reed Exhibitions, producer of the Assembly family of events. "ATExpo is proud of its longevity and history of annually bringing buyers, sellers and industry influencers face-to-face.�

Three Free Keynotes Highlight ATExpo�s New Free Educational Program

ATExpo 2004 will be offering ten free special events as part of the Free Educational Program. The program is highlighted by three entertaining and informative keynote presentations.

The expo opens on Tuesday morning, September 28, with the Opening Keynote, �Made in America,� presented by television star John Ratzenberger, the producer and host of the Travel Channel�s John Ratzenberger�s Made in America series. Day two starts with an exciting multimedia presentation, �A Tale of Two Rovers � Integrating, Testing, and Operating the Mars Exploration Rovers,� delivered by Christopher Salvo, Mission Manager, Mars Exploration Rover for NASA/Jet Propulsion Laboratories. And on Thursday, September 30, Karl Eberle, Vice President and General Manager of Harley-Davidson�s Kansas City assembly facility will share their manufacturing successes in the revolutionary, �Relationship Driven Leadership, a Unique Manufacturing Environment.� All three keynotes will start at 9:00 am.

Other Free Educational Program Events Are Scheduled

� �Shingo Prize Approach to World Class Manufacturing,� Ross Robson, Executive Director, Shingo Prize for Excellence in Manufacturing, on Tuesday, September 28 at 11:00 am.

� ASSEMBLY Magazine Panel � �Offshore Assembly Challenges and Opportunities,� Moderated by Austin Weber, Senior Editor, ASSEMBLY magazine, Tuesday, September 28 at 2:00 pm.

� ATExpo 25th Anniversary Networking Reception, Tuesday, September 28 at 5:00 pm.

� �The Human Side of Lean,� Pascal Dennis, P.Eng., M.Eng., Lean Productivity Systems, Wednesday, September 29 at 11:00 am.

� �Original Design Manufacturers: A Viable Outsourcing Alternative with Distinct Business Practice,� Eric Miscoll, Senior Consultant and Chief Operating Officer, Technology Forecasters, Inc., Wednesday, September 29 at 2:00 pm.

� OktoberFest Networking Reception, Sponsored by Global Automation, Stein Automation, MTA Automation, Visicontrol and Bartec, Wednesday, September 29 at 3:00 pm.

� APICS Panel � �Distributing Manufacturing into the Supply Network for a Competitive Edge,� Moderated by Richard Godin, CFPIM CIRM, Improvement Is People, Thursday, September 30 at 1:00 pm.

Industry-Developed Conference Program

The ATExpo Conference, developed by the industry's leading associations, offers over 30 in-depth sessions organized into six tracks: Adhesives, Automated Assembly, Lean Manufacturing, Manufacturing Management, Materials Joining, and Wire Processing. The highly respected organizations presenting conference sessions at the ATExpo Conference include: The Automated Imaging Association (AIA),

APICS - The Educational Society for Resource Management, The Adhesive and Sealant Council (ASC), The Edison Welding Institute (EWI), The Robotic Industries Association (RIA), The Wiring Harness Manufacturers Association (WHMA), and ASSEMBLY magazine. Sessions will focus on a variety of high-interest topics, including Lean Production, Flexible Assembly, Robotics in Assembly, and many more.

The AIA and RIA will be joining the ATExpo list of associations that develop conference sessions in 2004. As part of a previous agreement to co-locate their International Robots & Vision Show with Assembly Technology Expo in 2005, the AIA and RIA start their relationship with ATExpo this year by developing five conference sessions on robotics and machine vision. For 2004, the AIA and RIA will also endorse and support the ATExpo Robotics Pavilion.

Co-located SMTA International Conference

Attendees from the electronics manufacturing industry can update their technical skills at the co-located

SMTA International Conference (organized by the SMTA) taking place on September 26 � 30, 2004. The conference features 8 new courses, over 120 technical papers, 32 tutorials and workshops on such leading edge technologies as Lead-Free, Flip Chip, MEMS, 0201 Assembly, BGA, Automotive, Lead-Free Rework, Selective Soldering, Failure Analysis and more. SMTA International also offers two focused symposia on Contract Manufacturing and Lead-Free Soldering Technology, and the return of the Emerging Technologies Summit. For more information on sessions and to register, please visit

Technology Pavilions

Three dedicated technology pavilions make it easier for ATExpo attendees to locate the specific products and suppliers they want to see. The Electronics Manufacturing Pavilion features nearly 200 top suppliers offering state-of-the-art solutions for every phase of the electronics manufacturing process, from design, packaging and fabrication to assembly and test. The pavilion also features the EASi Line, a working assembly line that incorporates sample equipment from the areas of material handling and transport, stencil printing, component pick and place, reflow wave solder, visual and x-ray inspection, robotic point-to-point soldering, packaging, microcontroller programming, and factory modeling and simulation. This year�s line will manufacture a �Light Chaser� game that visitors can take home to play with.

The Robotics Pavilion at ATExpo, endorsed by the RIA and AIA, is the place to find state-of-the-art industrial robotics, flexible automation, machine vision solutions, and related technologies.

The Wire Harness Pavilion showcases wire-processing solutions. Endorsed by WHMA (the Wire Harness Manufacturers Association) the Wire Harness Pavilion features new products and services for electronic cable assemblies, cord sets, wiring harnesses and other products within the wire processing industry.

The focal point of the Wire Harness Pavilion will again be the Wire Processing Assembly Line (WPAL). This year�s theme is, �Lean Sigma Technologies To Support Wire and Cable Processing.� Lean Sigma in wire and cable processing focuses on process excellence. It incorporates the elements of TQM, World Class Manufacturing, and Lean Enterprise with Six Sigma tools to provide both improved cost and consistency of products and processes. The cable and harness industry is continually looking for opportunities for cost and quality improvement. On display will be new equipment and techniques for �leaning up� and �reducing variations� in the manufacturing processes for harnesses and cables. Attendees will see the latest equipment and technology to meet the Lean Sigma challenges.

For more information about Assembly Technology Expo or to register for free show admission and conference discounts, visit

About ASSEMBLY magazine

ASSEMBLY magazine, the industry magazine of record for the assembly marketplace, is the official sponsor of ATExpo. For more than 40 years, manufacturing and engineering professionals have relied on ASSEMBLY

magazine for ideas to improve assembly line productivity. Today, more than 60,000 assembly professionals use the magazine to gain fresh insights into established assembly methods and advancements in assembly technologies.

About Reed Exhibitions

Reed Exhibitions is the world�s largest organizer of business-to-business events. Each year Reed plans and executes approximately 50 events in the U.S. and Canada, serving 25 different industries and over a half million professionals. Reed shows are often the leading event in their industry, and Reed has the highest number of top 200 shows ranked by Trade Show Week magazine. A member of the Reed Elsevier plc group, a world-leading business and information provider, Reed offers integrated market access programs covering exhibitions, trade publications, direct marketing and the Internet over a database of 3.5 million in North America. Headquartered in Norwalk, CT, Reed also has offices in Newton, MA, Palm Beach, FL, Las Vegas, NV and Toronto, ONT (Canada). (NYSE:RUK/ENL)

Company Contact:

Peter DiLeo, Marketing Director

Reed Exhibitions

Tel: (203) 840-5500


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