The increased function of personal electronic devices, such as mobile phones and personal music devices, has driven the need for smaller and smaller active and passive components. This trend toward miniaturization, occurring at the same time as the conversion to RoHS-compliant lead-free assembly, has been a considerable challenge to the electronics assembly industry. The main reason for this is the higher reflow process temperatures required for Pb-free assembly. These higher temperatures can thermally damage the PCB and the components. In addition, the higher reflow temperatures can negatively affect the solder joint quality, especially when coupled with the smaller paste deposits required for these smaller components. If additional thermal processing is required, the risk increases even more.
First Published at SMTA's International Conference on Soldering and Reliability in Toronto, May 2011
We've already covered the fact that users SEARCH online when looking for new products and services and that they generally stay on the first page of search results so it is imperative for your company to be found on the first page of search results.
Users search for products and services in a variety of ways based on their own personal preferences and life experiences. Your website and promotion on the internet should use this information to your advantage. Never mind the fact that people search in different languages, from different locations. The real thing you need to understand is that most users are looking for a very specific solution to a very specific problem when they are searching online.
Therefore, get your website found for the very specific solutions that your company provides and your website will become a marketing tool and a sales lead generator rather than just being 'stuck on the side' of the overall marketing plan. And don't worry, as long as you've made it easy to do so on your website, when a website visitor finds that your website describes the specific solution to their specific problem, they will more than likely contact your company.
Roland Girouard
The SMTnet.com marketing team provides internet marketing consulting services for the SMT Industry.
SMTA - Surface Mount Technology Association is a non-profit international association of companies and individuals (totalling 4,000) involved in all aspects of advanced electronics assembly, surface mount and related technologies. Membership Info | SMTA Certification | Bookstore
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