Europlacer designs and manufactures a comprehensive range of highly flexible SMT pick and place equipment for the global electronics industry, with a network of distributors across the globe.

Manufacturer of Assembly Equipment, Pick and Place

Loading the player...

europlacer company presentation

Europlacer has been developing SMT pick and place machines for electronics assembly since the 1970s and invented the intelligent feeder concept in the 1980s. After acquisition by Blakell Europlacer in 1991, the company moved away from split-axis to the inherently more capable X-Y architecture that underpins the company’s machines today. Europlacer’s policy has been to ensure wherever possible that technology purchased many years ago, especially feeders, remain compatible with the latest equipment.

Despite a strong installed base in North America and a growing customer base in Asia, Europe still accounts for some 70% of Europlacer sales with the remaining 30% generated primarily in Asia and the USA. The ability to maintain a strong, profitable business on European sales enables the company to ensure strength without dependence on the large and unpredictable volumes of machine purchase in Asia. The expected growth of sales in Asia over the next 3-4 years will therefore enable even stronger profit growth, and the company is now also expanding further into Eastern Europe and India.

Europlacer Integrated Intelligence

Europlacer's Integrated Intelligence™ is defined by the fact that the machines have been designed to be flexible from the outset. All aspects of the machine architecture (axis configuration, feeder inventory, turret head technology, software control, programming system, etc) have been designed to work together with intelligent feeders in a changing environment - this is truly Integrated Intelligence™. As a result, Europlacer machines release usable productivity in day-to-day performance.

Europlacer has a strong installed base in across the globe, with growing presence in North America, Central and Eastern Europe, Russia, India, and many other markets.

9 products »
iineo+ Pick & Place System With Integrated Component Tester

The new iineo+ is a highly specified machine , configured with new design, new RC 5.16 platform software and integrated electrical tester. It delivers a step-change in value for production-wide management, process refinement and user accessibilit...

Pick & Place

iineo+ Pick & Place System With Integrated Component Tester
iineo - Multi Function Pick and Place System

Technically speaking, iineo is a multi function SMT Pick & Place platform , with the highest level of flexibility and feeder count in the industry. It is widely configurable without the need to compromise on feeder count,...

Pick & Place

iineo - Multi Function Pick and Place System
xpii - Modular Pick and Place System

Our xpii platform is a refreshing new approach to modular pick and place. Incorporating technology from Europlacer’s innovative award winning iineo platform, xpii benefits from low maintenance linear motors,...

Pick & Place

xpii - Modular Pick and Place System
iico - Low to Medium-Volume, High-Mix Production Pick and Place System

Upcycle to affordability, flexibility and performance Upcycle to the flexibility of an "iico system" with the latest proven Europlacer innovations ready for current and future SMT demands. The new iico system is ideal for sma...

Pick & Place

iico  - Low to Medium-Volume, High-Mix Production Pick and Place System
ep710 Automatic Inline Screen Printer

High print performance and reliability with outstanding value. Europlacer’s ep700 series printers combine the company’s commitment to high performance and reliability with outstanding value. The p...


ep710 Automatic Inline Screen Printer
Lzero3 Automatic SMT Component Storage Cabinet

The Lzero3 automatic SMT cabinet is part of Europlacer’s highly flexible and expandable range of component storage solutions that intelligently manage inventory items for near-production deployment. The Lzero3

Board Handling - Storage

Lzero3 Automatic SMT Component Storage Cabinet
Szero PCB Storage Cabinet

SzeroPCB is a dry cabinet for PCBs that offers a controlled Relative Humidity environment of less than five percent. This cabinet complements the Lzero3

Board Handling - Storage

Szero PCB Storage Cabinet
Szero1 'Odd Components' Storage Cabinet

The Szero1 is an “odd components” LED control position storage cabinet. Szero1 is a component storage cabinet specifically designed for ‘odd form’ component storage. It is ideal for large reels ...

Board Handling - Storage

Szero1 'Odd Components' Storage Cabinet
ii-Feed - Tape Feeding Solution

ii-Feed is based on the strengths of Europlacer’s proven concept of a cart plus elements but incorporates key aspects of our individual feeder technology, merging the best of both technologies. Each individual

Pick & Place

ii-Feed - Tape Feeding Solution
1 technical article »
Placement Optimisation in a Lean Manufacturing Environment

Feb 20, 2008 | Pierre Chatain, Europlacer Limited, Dorset, UK

Tier 2 and Tier 3 EMS companies face increasing pressure from competition in low-cost manufacturing countries to produce assembled boards at lower cost, with increased complexity and to tighter deadlines. They also face an increasing amount of high-mix, small-to-mediumvolume production runs. Even OEMs find it hard to predict what products they will be manufacturing in three to five years time, driving the need to invest in highly flexible production tools that will cater to their needs over the lifetime of the equipment. This paper examines methodologies for optimising the process, improving stock control and providing greater traceability using lean manufacturing techniques....

127 news releases »
New iineo+ Placement Platform Launches in Europe at SMT Nuremberg.

Apr 23, 2017 | Europlacer announces the European launch of its newest pick & place machine, the iineo+ platform, positioned at the top of its product range. Based on the company’s industry-leading iineo machine, the new iineo+ platform includes an integrated component electrical tester, a new operating system, multi core processing and improved operator interface, as well as optional upgrades for enhanced traceability. The iineo+ platform will be unveiled on the Europlacer booth 4-251 at the SMT Hybrid Packaging event.

Europlacer Extends Direct Support in Europe.

Apr 11, 2017 | Blakell Europlacer International Limited is excited to announce an enhancement to its infrastructure in Europe, with new resources now in place to fully support activities directly in Slovenia, Serbia and Croatia.

Europlacer Partners with PPI/Time Zero in New England and New Jersey.

Mar 26, 2017 | Europlacer Americas announces that is has successfully installed an IINEO-II placement platform at PPI/Time Zero of Fairfield New Jersey and an IICO placement platform plus Europlacer EP710 Screen Printer at PPI/Time Zero’s New England Facility. The New Jersey IINEO-II installation delivers extensive capability. The New England installation is a second line productivity solution.

Four Consecutive Service Excellence Awards is Convincing Industry Achievement.

Feb 16, 2017 | No one can accuse Europlacer of being anything other than consistently on-the-ball with its customer-centric service and support philosophy. The equipment manufacturer has picked up its fourth award in consecutive years from respected industry publication Circuits Assembly, in the Pick & Place Category. The award was presented to the President of Europlacer Americas, John Perrotta, at the APEX Expo in San Diego this week.

Steve Giffen Joins Blakell Europlacer Distribution Management Team.

Jan 09, 2017 | After more than two decades of sales management experience in the electronics assembly sector, Steve Giffen has been appointed New Business Sales Manager at Blakell Europlacer Distribution. Giffen joins the team to focus his expertise on a portfolio of products including the company’s own placement platform and screen printing ranges.

Steve Giffen, appointed to New Business Sales Manager at Blakell Europlacer Distribution.
Management Changes at Europlacer HQ.

Dec 18, 2016 | Europlacer announces a top management team change, effective 1st December 2016, at its Dorset UK-based headquarters.

Andy Jones.
Christian Müeller Joins Europlacer to Manage Customer Support in Germany.

Dec 05, 2016 | Placement equipment manufacturer Europlacer has announced that Christian Müeller has been appointed as Service Manager to head up its customer support team in Germany. Müeller joins the company from his role at respected distributor SmartTec, bringing years of industry experience in the SMT assembly sector.

Christian Müeller, newly-appointed Service Manager at Europlacer GmbH.
Europlacer User Group Day Looks at Traceability.

Oct 09, 2016 | The Blakell Europlacer Distribution team hosted a User Group Day at the company’s UK headquarters in Dorset recently. The focus of the event was ‘Traceability’ and attracted over fifty participants. All were interested in seeing how the latest products and support initiatives from Europlacer’s distribution arm manage traceability that can be integrated to deliver line-wide traceability solutions.

Elliot Loven of Europlacer Distribution’s UK Sales talks to a customer at the company’s User Group event.
Europlacer Appoints New Distributor in India.

Oct 06, 2016 | Pick & place equipment manufacturer Europlacer has appointed Bergen Associates as its exclusive distributor in India. Bergen Associates is part of the Bergen Group – a significant player in the Indian electronics market with 30 years of industry experience.

The Bergen Associates team show off the Europlacer iineo platform at the recent Productronica India exhibition.
Europlacer Americas Showcasing Integrated, Enterprise-wide Production Efficiency Solutions at SMTAi 2016

Aug 28, 2016 | Europlacer’s flagship iineo II system offers the largest on-machine component inventory in the industry. It processes components from 01005 to 99mm in size, and can electrically test and verify RLC devices to calibrated international standards prior to assembly. Throughput is impressive from this highly flexible twin turret machine, which can handle the industry’s largest PCB, in-line, at 24" x 63".

Europlacer’s Lzero3 Automated Storage Cabinet.

117 more news releases from EUROPLACER »

Contact information


30 Factory Road Upton Industrial Estate
Poole Dorset, BH16 5SL
United Kingdom

  • Phone +44 1202 266600
  • Fax +44 1202 266599

Visit EUROPLACER website


Europlacer North America

5804 Breckenridge, Suite E
Tampa, Florida, 33610, USA

  • Phone +1 813 246 9500
  • Fax +1 813 246 9595


Europlacer France

Route De Cholet
Rocheserviere, 85620, France

  • Phone +33 (0)2 5131 0303
  • Fax +33 (0)2 5106 5612


Europlacer (Shanghai) Co., Ltd.

Floor 1, Building 1, No.80 Huashen Road,
Shanghai Waigaoqiao Free Trade Zone
Shanghai, 200131, China

  • Phone +86 21 5868 3500
  • Fax +86-21-5868 3700


Europlacer Germany

Im Böning 24
Glauburg, 63695, Germany

  • Phone +49 (0)6041 969 2300
  • Fax +49 (0)6041 969 2323


Europlacer Italy

Strada Monte d'Oro 4
Trieste, 34157, Italy

  • Phone +39 (0)40 0640 180
  • Fax +39 (0)40 2821 009

Social Media

ii-feed SMD Intelligent Feeder