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CBA Group Appoints Debbora Ahlgren Vice President of Marketing

Mar 09, 2011

Debbora  Ahlgren, Vice President of Marketing for CBA Group.

Debbora Ahlgren, Vice President of Marketing for CBA Group.

The CBA Group, comprised of Universal Instruments Corporation and Hover-Davis, announces the appointment of Debbora (Deb) Ahlgren as Vice President of Marketing, reporting to Jean-Luc Pelissier, CEO and President of CBA, Universal Instruments and Hover-Davis.

In this new role, Ms. Ahlgren takes responsibility for driving the global strategy for market positioning and leveraging of Universal’s products and solutions, as well as communicating the direction and progress of the company to a global customer base and the external world.

CBA President and CEO Jean-Luc Pelissier commented, "We are building on a year in which we achieved solid financial results, exceeded our revenue and EBITDA targets, and enjoyed substantial profitability." Pelissier continued, "As we continue to grow the CBA Group, position the company for incremental market share gains and strive towards our goal of doubling revenue over the next three years, we had a specific set of competencies we felt necessary to achieve this. We are extremely fortunate to complement our team with an executive of Deb’s caliber, as her talents and vision are well-aligned with our roadmap for success."

On joining the CBA management team, Deb stated, "This is an exciting company and a marketplace with a wealth of opportunities." She continued, "I look forward to drawing on my experiences across a range of industries to provide a fresh perspective and an innovative, energetic approach for both CBA and its customers".

Most recently, Deb held the position of Sr. Vice President of Sales and Marketing for OptimalTest, Inc. Prior to OptimalTest, Deb served as Chief Marketing Officer for Verigy (NASDAQ: VRGY), where she drove the portfolio strategic plan and corporate development activities including development of the company's product, marketing and brand strategies.

Additionally, Deb held leadership positions in Marketing and Business Development for LTX Corporation, KLA-Tencor, and Schlumberger.

Deb holds a Bachelor of Science degree from SUNY at Stony Brook. She studied management at the Harriman School at the same institution. Deb’s passion for leadership was fueled by studies at the Stanford Graduate School of Business.


The CBA (Circuit Board Assembly) Group is a global leader in the design, manufacture and delivery of innovative technologies, systems and process solutions for the electronics assembly industry. The CBA Group delivers a complementary portfolio of established brands including Universal Instruments and Hover Davis. The CBA Group is headquartered in Binghamton, NY with offices in Europe, Asia, and the Americas.

Universal Instruments is a global leader in the design and manufacture of advanced automation and assembly equipment solutions for the electronics manufacturing industry. Universal provides complete assembly lines to EMS Providers, ODMs and electronics assemblers around the world, leveraging its portfolio of compatible and flexible equipment platforms that address the diverse requirements of high-speed chip and multifunction placement applications as well as component insertion. Universal Instruments is headquartered in Binghamton, with offices in Europe, Asia, and the Americas.

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