SMT, PCB Electronics Industry News

Industry�s First Video Ads Released

Feb 01, 2007

The Indium Corporation has broken new ground by producing the first video advertisements in the electronics assembly industry. In keeping with the company�s advanced marketing efforts, which include the industry�s first blogs, these video ads represent an entirely new way to communicate with the market.

The new campaign, titled �We Know SMT Inside and Out�, consists of a series of five video ads that humorously depict dedicated Indium engineers putting themselves through actual SMT equipment � in the quest for better process understanding. A new ad will be released every few weeks.

Rick Short, Indium�s Marcom Director said, �We are continually seeking fresh new ways to deliver our message. The industry has exhausted the novelty of traditional print advertising, direct mail, brochures, and exhibits. It seems to be the perfect time to combine humor with video, and to tie it all together with a simple, concise message.�

The first ad in the series can be seen at:

* http://www.indium.com/videos/ads

EMS007 Publisher Steve Gold, a member of the video ad production team, said, �We congratulate Indium on their creativity and vision. These groundbreaking video commercials take full advantage of all the Internet has to offer. EMS007 is proud to have helped raise the stakes when it comes to using video as a marketing tool.�

Indium Corporation is a four-time Frost & Sullivan Award-winning supplier of electronics assembly and semiconductor packaging materials, including solder pastes, solder preforms, fluxes, Pb-Free solder alloys, underfill materials, die-attach materials, and more. The company is also the world�s premiere supplier of commercial grade and high-purity indium. Factories are located in the USA, the United Kingdom, Singapore, and China. Founded in 1934, the company is ISO 9001 registered.

For more information about Indium Corporation visit http://www.indium.com or email askus@indium.com.

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