SMT, PCB Electronics Industry News

EI Microcircuits Introduces Brand Refresh

Sep 05, 2015

We would like to announce the launch of our brand refresh. It features a new logo and tagline, visual identity, and brand positioning that communicates our commitment to innovation, solutions, and technology. We realize that much has and continues to change in this industry; therefore we need a fresh identity that remains relevant to these changing trends today.

Our reputation with customers and vendors is that we strive to provide the best solutions and quality, something that has driven this business to be successful for over 30 years. This refresh will give us the opportunity to re-introduce EI Microcircuits as an industry leader and allow us to build our presence and awareness in the marketplace.

Our new logo reflects a modern representation of EI Microcircuits with circuitry incorporated into the design for a sophisticated and contemporary look that represents our innovative technology. The typeface is more industrial and dimensional with an updated vibrant and bold color palette.

In the coming months, you will see the transition of our new identity on all of our marketing materials, trade show displays, promotional materials, advertising, etc. Visit and explore our new website which features a brand new look, offers user-friendly navigation, and an enhanced responsive design.

This is a very exciting time for us at EI Microcircuits. We have been blessed with great relationships that have developed over the years and have positioned ourselves to respond quickly to our ever-changing industry. We will continue to strive toward improvement and look to the future with great excitement and optimism.

EI Microcircuits, Inc. is a leading provider of EMS with its state-of-the-art equipment and facilities and provides RoHS/Lead (Pb)-Free component conversion and assembly, CAD layout, design for manufacturability, engineering support, and material procurement. Certifications include ISO-9001:2008 and ISO 13485:2003, ITAR, RoHS, and ANSI ESD 20.20.

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