One well-known global cleaning technologies company is about to turn a longstanding perception on its head. And, they have rebranded and launched a new marketing campaign to help them do it. For years, the perception of scientists as very competent on one hand, but cold and uncaring on the other has existed. Yet KYZEN, a global leader in pioneering environmentally responsible cleaning technologies, owes its success to more than just getting the science right. The company has built a worldwide reputation on caring by consistently putting the customer’s needs and success above its own.
KYZEN’s new brand positioning, “Where Science and Care Converge” communicates their commitment to the customer and the equally important role that caring plays in the scientific research and cleaning chemistries advanced by the award-winning company.
“For nearly 25 years, we have empowered our people to go the extra mile in understanding a customer’s unique cleaning challenges and needs, and we’ve given them the tools and advantages, such as our Analytical and Demonstration Labs, to create the most effective, customized solutions that solve that customer’s problem,” says Kyle Doyel, President and CEO of KYZEN Corporation. “The kind of knowledge that not only understands that a customer needs a solution, but why they need it and how it can help them succeed in their business doesn’t come easily. But, we believe the time and effort we commit to attaining that knowledge is what sets us apart. That’s where the science and care converge.”
Since 1990, KYZEN has provided multiple award-winning, safe, effective and environmentally-friendly cleaning technologies for the electronics industry. With manufacturing, applications, research and engineering centers around the world - Nashville, Tennessee; Manchester, New Hampshire; Shanghai, China; Penang, Malaysia and Maldegem, Belgium – KYZEN’s expert engineers and technicians are readily accessible around the clock to customers all over the world.
With their “Where Science and Care Converge” campaign, KYZEN plans to remind those in the industry that they specialize in the science of cleaning, but also specialize in what matters most: people. And, when the two come together it makes all the difference.
KYZEN is a global leader in providing environmentally responsible, RoHS compliant precision cleaning chemistries for industries ranging from electronics and advanced packaging to metal finishing and aerospace applications. Since its founding in 1990, KYZEN’s innovative cleaning technologies, scientific expertise and customer support have been repeatedly recognized with the industry’s most prestigious awards. For more information, visit www.kyzen.com.