SMT, PCB Electronics Industry News

SIPLACE: Successful Productronica 2013 trade show

Nov 25, 2013

ASM Assembly Systems registered an increase of roughly 25 percent in booth visitors and concrete inquiries – part of the reason why it was able to sign concrete deals at the show.

ASM Assembly Systems registered an increase of roughly 25 percent in booth visitors and concrete inquiries – part of the reason why it was able to sign concrete deals at the show.

Visitors show much interest in optimized production workflows.

The Productronica 2013 show was another great success for the SIPLACE team of ASM Assembly Systems. The technology leader registered an increase of roughly 25 percent in booth visitors and concrete inquiries - part of the reason why it was able to sign concrete deals at the show. About two-thirds of the guests at the SIPLACE booth came from non-German-speaking countries. Especially noticeable was the large share of prospective customers from Eastern Europe.

The company’s SIPLACE X4i S, SIPLACE SX and SIPLACE CA machines, which respectively are the industry's performance leaders in terms of speed, flexibility and accuracy, were one of the show’s main attractions. Particularly busy were the booth’s exhibits and demonstrations with which the SIPLACE team presented new integrated workflow solutions for production scheduling, material flow, NPI and setup processes. The crowds congregated not only at the SIPLACE booth, however. Many electronics manufacturer accepted the company’s offer to visit workshops, take factory tours and attend technology demonstrations at its Munich headquarters. The new 03015 placement process - from printer to SPI, placement machine and oven - was of utmost interest to all visitors.  A SIPLACE production line placed 03015 components “live” while new trends, technologies and process improvements in the electronics manufacturing industry were being discussed in various workshops.

The Productronica confirmed its position as the industry’s leading international trade show and again set important signals in 2013. The exceptional popularity of our solutions and our concrete talks underscored our optimistic outlook with regard to the industry’s willingness to be innovative and grow. With our SIPLACE X, SIPLACE SX and SIPLACE CA solutions we were able to present the leading, best-in-class platforms in terms of speed, flexibility and accuracy. And our new, integrated workflow solutions are sure to make a big difference in terms of our customers’ efficiency and productivity. We are the only supplier who is able to offer such a comprehensive portfolio of hardware, software and services. What also sets us apart is the fact that our technology experts are able to help each customer select precisely the solution that works best for his specific requirements. We know that a lot of time and money can be saved in the areas of scheduling, material logistics, new product introductions and setup changeovers when hardware, software and services interact perfectly with each other,” says Gabriela Reckewerth, Head of SIPLACE Global Marketing. “We were also very pleased by a great deal of interest which the panel discussion on the subjects of Industry 4.0 and automotive technology trends aroused at our booth. These are topics that concern our customers, and I am confident that we will hear a lot more about them next year.”

For more information about the hardware, software and service portfolio of SIPLACE, the attractions at the Productronica booth and the presentations at the company’s headquarters during the show, visit

The SIPLACE team is a unit of ASM Pacific Technology operating under the ASM Assembly Systems name. With its SIPLACE machines and innovative manufacturing concepts, ASM Assembly Systems GmbH & Co. KG is the world’s leading manufacturer of surface mount technology (SMT) placement machines and solutions. Since its beginnings in 1985, the company has installed almost 35,000 SIPLACE placement machines at more than 3,500 customers worldwide. Electronics manufacturers in all industries such as telecommunications, automotive, IT, consumer electronics and automation use and depend on SIPLACE’s broad portfolio of solutions and services.

ASM Pacific Technology (ASMPT) has been listed on the Hong Kong Stock Exchange since 1989. The ASMPT Group develops systems and solutions for semiconductor production and packaging as well as surface mount technology applications. The company has plants in Hong Kong, China, Singapore, Malaysia and Germany.

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