SMT, PCB Electronics Industry News

SIPLACE team expands presence in the US

Jul 26, 2012

ASM Assembly System’s SIPLACE team invests to expand its global presence and has now opened its new headquarters for North and South America in Suwannee, northwest of Atlanta. Günter Lauber, CEO of ASM Assembly Systems, and Jeff Timms, head of the SIPLACE teams in the Americas, welcomed managers of national and international electronics manufacturers as well as representatives of the media, local universities and further institutes of education to the new site.

Visitors and hosts alike embraced the event as an opportunity to passionately and knowledgeably discuss with each other during presentations and roundtables the current challenges and future of electronics manufacturing in the Americas. During a tour the guests were given the chance to closely inspect the new headquarters with its ultra-modern training and application centers as well as its service, sales and administration offices.

Electronics manufacturing in the Americas is currently experiencing a great transition . After years of off-shoring, there are now new electronics manufacturing facilities emerging, with a strong focus on flexible production of high quality units. This was confirmed by the panel discussions and the guests’ statements: America has become competitive again. Local sites that are close to the customer and have high, extremely efficient automation manage to once again convince manufacturers to insource SMT capacities”, Jeff Timms, head of the SIPLACE teams in the Americas, observed on the occasion of the Grand Opening in Suwanee.

“Electronics manufacturers in the US are growing again and want to invest in new equipment. We really profit from that with our state-of-the-art placement platform SIPLACE SX, the global technology benchmark.”

In 2011 not only manufacturers in North and South America managed to increase their importance in the global electronics market: the American SIPLACE team, too, won a large amount of market share with its introduction of the SIPLACE SX. Reason enough for ASM Assembly Systems’ management to invest in expanding the SIPLACE headquarters of the region.

Our team and our customers in the Americas are a matter close to my heart – I used to work here for a long time. All the more reason to be  very happy that as a result of our recent merger we now have the products, the strategies and means to support our local customers even more effectively. Our SIPLACE SX placement platform was designed to meet the demands of highly flexible productions and the new SIPLACE site in the US gives us the opportunity to offer to local electronics manufacturers better service, advice and logistics”, Günter Lauber, CEO of the global SIPLACE team, announced during his speech. “We aim to make ASM Assembly Systems the global number one in the electronics manufacturing industry. Opening this new headquarter for the region is an important step in this direction".

The new SIPLACE site in Georgia also includes a brand new
Trainings- and Applications Center with state-of-the-art SIPLACE machines and equipment.

For more information, visit

At the beginning of 2011, the SIPLACE team (formerly Siemens Electronics Assembly Systems) became a business unit of ASM Pacific Technology and operates now as ASM Assembly Systems. With its SIPLACE machines and innovative manufacturing concepts, ASM Assembly Systems GmbH & Co. KG is the world’s leading manufacturer of surface mount technology (SMT) placement machines and solutions. Since its beginnings in 1985, the company has installed almost 35,000 placement machines at over 3,500 customers all over the world. Electronics manufacturers in all industries such as telecommunications, automotive, IT, consumer electronics and automation use and depend on SIPLACE's broad portfolio of solutions and services.

For more information about ASM Assembly Systems (SIPLACE), please visit

As a subsidiary of ASM International based in Almere, Netherlands, ASM Pacific Technology (ASMPT), Singapore, has developed in only a few years into the world’s leading supplier of chip assembly, bonding and packaging systems and solutions. The ASMPT Group produces and markets machines for front-end and back-end chip assembly and semiconductor packaging. The company has plants in Hong Kong, China, Singapore and Malaysia, and since January 1, 2011 in Germany. ASMPT has been listed on the Hong Kong Stock Exchange since 1989.

ASMPT is one of the stocks in the Hang Seng HK MidCap Index under the Hang Seng Composite Index, the Hang Seng Information Technology Industry Index, and the Hang Seng Hong Kong 35 Index.

For more information about ASMPT, please visit
Please direct any reader inquiries to:
ASM Assembly Systems GmbH& Co. KG
Susanne Oswald

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