May 13, 2003
Mr. Hodges has held a variety of sales and marketing positions in the semiconductor industry. Most recently as Intersil�s director of worldwide sales, major accounts, Mr. Hodges led the team that grew market share for the company�s power management IC business to the No. 1 position for the world motherboard market. As product line director for signal processing and standard analog ICs at Harris Semiconductor, he transformed the company�s analog IC product line into its most profitable operation.
�Brian�s experience in identifying and capitalizing on new analog markets will play a key role in Anadigm��s aggressive growth strategy, which is focused on penetrating high-volume opportunities for our field programmable analog arrays,� said William McLean, Anadigm� president and CEO. �His customer-centric approach fully complements our commitment to application-driven innovation and will help us to accelerate the creation of products optimized to the needs of high-growth markets.�
Anadigm��s proprietary FPAA technology brings the industry an analog equivalent to the field programmable gate array (FPGA), allowing complex analog signal conditioning and processing functions to be integrated within an off-the-shelf, pre-tested device. The company�s latest FPAAs are the industry�s first such devices that can be reconfigured and reprogrammed in real time by an embedded microprocessor, allowing a single device to implement multiple analog functions and/or to adapt on the fly to maintain precision operation despite system degradation and aging.
"Anadigm�'s programmable analog technology is an exceptionally innovative solution that promises to transform how real-world interfaces are designed and implemented," Mr. Hodges said. "Over the course of my career, I've worked to bring to market a very wide range of analog ICs, and I'm excited about establishing Anadigm�'s FPAAs as a high-growth product category in the analog space."
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About Anadigm�
Anadigm� combines the three most powerful design trends from the digital world (design automation, field programmable ICs, real-time updating) into a platform for analog design, greatly reducing cost-of-ownership for analog signal conditioning and processing functions across many market segments. Founded in January 2000 as a venture-backed technology spinoff from Motorola, the company maintains U.S. headquarters in Campbell, Calif., and European headquarters in Crewe, U.K. For further information, visit Anadigm� on the Web at http://www.anadigm.com.
A downloadable photo of Mr. Hodges is available at http://www.anadigm.com/Prs_20.asp.
