Oct 31, 2023 
ViTrox, which aims to be the world’s most trusted technology company, proudly announced the appointment of Sy Creed as the Business Development Director of ViTrox Americas Inc. based in Austin, Texas, effective October 2, 2023.
Sy's journey in the Electronics Assembly Industry began in 1992, focusing on distribution, particularly in Manufacturing, Repair and Operations (MRO) and benchtop supplies. Over his remarkable 31-year career, he gained recognition for offering tailored solutions, exceptional service, and top-tier products that cater to each customer's unique needs. His dedication to industry excellence is underscored by his notable IPC Certifications, including IPC-610 and IPC J-STD-001ES CIT.
Sy's impressive track record, extensive achievements, and unwavering commitment to excellence mark him as an invaluable addition in his new capacity as Business Development Director for the USA Region. He will play a pivotal role in overseeing ViTrox's complete SMT PCB Assembly Vision Inspection Solutions, where his vast experience is set to enhance our offerings significantly. We firmly believe that Sy's expertise and experience will not only bolster our market presence in the USA and Canada but will also serve as a catalyst for reaching unprecedented sales milestones and taking ViTrox to new heights in these regions.
Beyond his professional accomplishments, Sy has excelled in other aspects of life, reflecting his unwavering dedication and success. His recent induction into the prestigious National Shag Dance Hall of Fame as a four-time National Champion serves as a testament to his achievements. Additionally, he holds the title of NC State Champion NCHSAA - Pole Vault, with several record-setting accomplishments.
Mr. Wee Kah Khim, CEO of Board Inspection and Embedded Solutions (BIE), expressed his excitement, saying, "We're thrilled to welcome Sy to the ViTrox family. His extensive experience and dedication to excellence align perfectly with our commitment to delivering top-quality solutions to our customers."
"With Sy's addition to the team, we gain more confidence in delivering top-notch service and fostering innovation in the electronics assembly sector, while also strengthening our sales efforts in the USA and Canada," added Richard Osborne, Sr. General Manager of U.S. and Canada.
ViTrox is confident that this strategic move will further reinforce its position as an industry leader, aligning with its ongoing efforts for growth and excellence.
ViTrox is committed to being the World’s Most Trusted Technology Company and the leading solutions provider through the most innovative, advanced, and cost-effective machine vision solutions of excellent quality to its customers by integrating technologies, people, and strategic alliances.
ViTrox offers a full spectrum of solutions, ranging from Middle & Back-end Semiconductor Inspection Solutions, SMT PCB Assembly Vision Inspection Solutions, Integrated Industrial Embedded Solutions, and Industry 4.0 Manufacturing Intelligence Solutions. ViTrox is headquartered in Penang, Malaysia, with offices in Asia, Germany, and the United States and worldwide sales and support sites.
For more information about ViTrox’s products and services, please visit www.vitrox.com.
