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Europlacer Hosts a Hugely Successful International Sales Meeting Complete with Highest Attendance to Date, New Product Introduction & MTC Membership

Aug 13, 2012

 Europlacer, a manufacturer of market-leading flexible SMT placement machines, announces that its 2012 International Sales Meeting, which was held in June, was a resounding success.

The three-day event was held at the prestigious Manufacturing Technology Centre (MTC) facility in Ansty, Coventry, England. The facility provides innovative manufacturing processes and technologies in an agile environment in partnership with industry, academia and other institutions. It provides an opportunity for the development and demonstration of new technologies on an industrial scale, offering flexibility to its growing membership. MTC selected Europlacer over numerous competitors through regular, rigorous evaluation processes. Europlacer became an industrial member in April 2012 and two of its inline iineo systems now are prominently featured within the facility. The iineos were chosen for feeder capacity, flexibility and overall capability.

Attendance for this year’s event was among the highest to date, and both domestic and international distributors were present. The company was pleased to welcome its newest distribution partners from India, South Africa, Israel and Romania. All attendees stayed at Ansty Hall Hotel, which provided a relaxing environment.

This year’s theme centered around Europlacer ensuring that its sales channels have all the tools needed to represent the company in a professional and efficient manner, emphasizing best use of resources and improved communications. Many of Europlacer’s sales and support staff were on hand to join in and share both knowledge and experiences. The highlight of the meeting, however, was the introduction of Europlacer’s latest piece of hardware, which is expected to be launched to the open market later this year.

Once the formalities were over, everyone was invited to join an outdoor Karting session in central Birmingham. Not quite a precursor to the Olympics, but because sales people typically are competitive, quite a few pounds (or kilos) were lost on a beautiful hot afternoon in an effort to take the prime position on the podium. The company is pleased to report that it was not a Europlacer employee who took the honors this time.

For more information about Europlacer and its commitment to quality, visit www.europlacer.com.


Europlacer has been developing machines for SMT electronics assembly since the 1970s and invented the intelligent feeder concept in the 1980s. After acquisition by Blakell Europlacer in 1991, the company moved away from split-axis to the inherently more capable X-Y architecture that underpins the company’s pick-and-place machines today. Europlacer’s policy has been to ensure wherever possible that technology purchased many years ago, especially feeders, remain compatible with the latest pick-and-place equipment. Europlacer designs and manufactures a comprehensive range of highly flexible SMT pick-and-place systems for the global electronics industry. For more information, visit Europlacer’s Web site at www.europlacer.com.

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