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Charlie Barnhart & Associates Provides Tips for Successful Global Strategy

Feb 24, 2011

Jennifer Read, Co-Founder and Principal of Charlie Barnhart & Associates, LLC

Jennifer Read, Co-Founder and Principal of Charlie Barnhart & Associates, LLC

ANTHEM, AZ - Charlie Barnhart & Associates LLC, a leading provider of insight into the world of global electronics manufacturing, has published its latest report titled "Next Horizons in Electronics Manufacturing for Midmarket Companies." The report, written by Co-Founder and Principal Jennifer Read, provides country profiles and recommendations for a successful global strategy.

Globalization means different things to midmarket OEMs and EMS companies than to top tier multinational enterprises (MNEs). Opportunities and challenges must be assessed carefully and each company must exercise due diligence to determine if, when and how it should attempt to do business in emerging markets.

This report compiles infrastructure, population and high-tech "readiness" data, specific to electronics manufacturing from 18 emerging countries. Its purpose is to provide an analytical framework to help midmarket OEMs and EMS companies assess opportunities and challenges in establishing or expanding their global footprint.

The complete 80-page Next Horizon Report is available to Outsourcing Navigator Council members, and includes country profiles on geographies as well as EMS profiles, data charts related to infrastructure, population, electronics readiness, corruption, ease of doing business, and much more.

Ms. Read’s 20-year tenure as a high-tech industry business analyst and marketing communications consultant includes positions as vice president with Technology Forecasters Inc.; director of marketing communications with Avnet Electronics Marketing; and editor, publisher and staff writer for electronics industry publications, including Electronic News and Connector Specifier. Ms. Read holds a J.D. from the University of Denver, was a member of the Colorado Bar Association and practiced law in Colorado. She also has written or co-written dozens of articles and blog posts in support of best practices in electronics manufacturing.

For more information or to request the executive summary for the report, visit

Charlie Barnhart & Associates, LLC focuses on the intersection between the electronics OEM and its electronics manufacturing services provider. The company collects detailed case study data on the costs of these services. Charlie Barnhart & Associates then presents the data to the industry through workshops and webinars. For more information, visit

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