Feb 07, 2011 
"We started making structural changes at the company several years ago, so that it could adapt to the new market conditions," said Markus Walter, Managing Director of SEHO Systems GmbH and President of SEHO North America, Inc. "Nowadays, customers need fewer standard soldering systems, but ever greater numbers of specific solutions that meet their specific requirements. Over the last few years, SEHO has gained international recognition in this field and is viewed as the 'solution finder' in the electronics industry."
At SEHO, customer requirements represent the motor for creative innovations. This trend is very conspicuous in both the reflow and wave soldering technology sectors as well as the selective soldering field. Both with standard units as well as with special machines, the highest process reliability, high machine availability and system flexibility form the basis of machine design, ensuring high profitability in electronics production.
“The development in the North American market over the last few months of 2010 was excellent for us,” added Christian Ott, Sales Manager at SEHO North America, Inc. “With SEHO North America’s move to Cincinnati in early 2009, we have been consciously committed to North America as a location, offering our customers even greater flexibility and short distances.”
Located five minutes from the international airport, the company’s new headquarters not only has a modern demo centre, but also offers an extensive inventory of spare parts, as well as ready-to-sell machines for small and medium series production. Specifically for this facility, SEHO North America, Inc. has been investing in additional staff to provide advice and support its customers. In addition to the expansion path adopted, a nationwide sales and service structure has been established in the USA, Mexico and Canada.
"The SEHO North America location was continuously expanded last year and this applied to the human resources field, too," explained Desiree Buchanan, Office Manager of SEHO North America, Inc. "Our customers are given first-class service and we are able to respond to their production needs quickly and flexibly. Of course, this service also includes a competent Helpdesk that works for customers around the clock."
At SEHO, the range of innovative soldering systems is ideally complemented by the "know-how transfer" offered by the SEHO Academy department. "A trained staff member optimizes processes, cutting production costs and significantly improving product quality," Christian Ott continued.
In 2011, for the first time, the SEHO Academy will offer its successful seminars at SEHO North America in Cincinnati. The efficiency of SEHO’s seminars can be attributed to one simple principle: a balanced relationship between theory and practice.
For more information about the seminars offered by the SEHO Academy, including details about content and dates, e-mail academy@seho.de.
Since its foundation in 1973, SEHO has become the worldwide contact partner whenever soldering is involved. Company solutions are based on performance, flexibility, efficiency and technical progress. SEHO’s business activities and production organization are oriented according to the principles of sustained future-compatible development and production of machines. As a result, all applicable environmental standards are complied with meticulously. With its systems, the company provides customers with a sustained and resource economizing production facility. It continuously develops its technology in order to provide customers with a competitive advantage. For more information, visit http://www.seho.de
