SMT, PCB Electronics Industry News

ERSA reorganizes its sales network

Nov 24, 2010

With the appointment of Rainer Krauss as the new director of sales for ERSA as well as a member of the executive management, ERSA has decidedly strengthened its sales team. Through this appointment, the company, already Europe’s largest supplier of soldering systems, has positioned itself to gain, world wide, additional market share. In the picture (left to right): Rainer Krauss, Bernd Schenker, Albrecht Beck.

With the appointment of Rainer Krauss as the new director of sales for ERSA as well as a member of the executive management, ERSA has decidedly strengthened its sales team. Through this appointment, the company, already Europe’s largest supplier of soldering systems, has positioned itself to gain, world wide, additional market share. In the picture (left to right): Rainer Krauss, Bernd Schenker, Albrecht Beck.

Wertheim, Germany - ERSA, Europe’s largest manufacturer of soldering systems, printers and optical inspection units, has reorganized its world-wide sales division. Rainer Krauss, newly appointed Director of Sales, assumes responsibility for world-wide sales and key accounts.

On account of the relocation of Bernd Schenker to Hongkong to assume the overall responsibility for the Asian business of the Kurtz Group of Companies, Rainer Kurtz, the managing director of ERSA, had managed on an interim basis the ERSA sales department. By recognizing that the ever increasing importance of the Asian market is of strategic relevance for the Kurtz Group, Bernd Schenker’s move has been viewed as a very important measure. Notwithstanding this decision, the further development of the ERSA sales network is viewed as a global challenge.

With the appointment of Rainer Krauss to the position of Director of Sales, an industry expert has been found who, based on his professional background, possesses the necessary competency and expertise to further advance ERSA’s customer relations activities. Prior to accepting his position at ERSA, Rainer Krauss was for many years Managing Director of Sales for an equipment manufacturer specializing in the process- and manufacturing automation field. His scope of responsibility spanned over different sites and also included international sales. In addition, he has more than 20 years experience in the development, production and world-wide marketing of equipment for the PCB assembly and manufacturing industry.

The global strategy will be rounded out by Albrecht Beck taking over the responsibility for the US portion of the business in ERSA soldering systems and printers. Beck also knows the industry exceedingly well, and has represented ERSA in the international markets successfully for many years.

Kurtz and ERSA are counting on the synergies of the group of companies with high complexity and continuously more exciting technological challenges.

Mar 18, 2024 -

Kurtz Ersa Inc. Receives 2024 CIRCUITS ASSEMBLY NPI Award for the VERSAFLOW ONE X-Series

Mar 18, 2024 -

Revolutionizing Soldering: Kurtz Ersa to Debut Cutting-Edge Lineup at APEX

Mar 11, 2024 -

Explore Superior Rework & Soldering Technology from Kurtz Ersa at EPTECH Toronto

Feb 12, 2024 -

Kurtz Ersa Announces Strategic Partnership with Comtree to Enhance Spare Parts Availability in Canada

Nov 20, 2023 -

Kurtz Ersa Inc. Wins 2023 GLOBAL Technology Awards for Rework & Repair and Selective Soldering

Oct 30, 2023 -

Kurtz Ersa Grabs Coveted 2023 Mexico Technology Award for its Alpha 140 3D Printer

Oct 09, 2023 -

Kurtz Ersa Announces Ersa VERSAFLOW 3 – Level ll Maintenance and Application Training Courses in November

Sep 25, 2023 -

Discover Advanced Rework and Soldering Solutions by Kurtz Ersa at SMTA Guadalajara

Sep 11, 2023 -

Ersa Hires New Sales Manager in Indianapolis Area

Sep 11, 2023 -

Kurtz Ersa to Unveil the MK2 Soldering Stations at SMTA International: Compact, Powerful, Professional

295 more news from kurtz ersa Corporation »

Mar 27, 2024 -

Red Glue SMT Solutions: A Cost-Effective Approach for Double-Sided PCBs

Mar 26, 2024 -

North American PCB Industry Sales Down 11.6 Percent in February

Mar 26, 2024 -

iNEMI/IPC White Paper on Complex Integrated Systems Highlights Future Technology and Manufacturing Ecosystem Needs

Mar 26, 2024 -

Don Dennison Appointed to Roll Out KIC's Latest Thermal Analysis System Software in the Northeast

Mar 26, 2024 -

Altus Group Achieves Record Sales Milestone with Koh Young Europe

Mar 26, 2024 -

STI Welcomes Edrick Young as the Newest Mechanical Assembly Technician

Mar 26, 2024 -

Anda Technologies Receives 2024 NPI Award for Setting a New Standard in Smart Manufacturing

Mar 26, 2024 -

ZESTRON's Olaf Schoenfeld, Ph.D. to Participate in EV Special Session at IPC APEX Expo

Mar 26, 2024 -

North American EMS Industry Up 4.1 Percent in February

Mar 26, 2024 -

SMTA Europe Announces 2024 Spring Conferences

See electronics manufacturing industry news »

ERSA reorganizes its sales network news release has been viewed 1124 times

IPC Training & Certification - Blackfox

Reflow Oven