SMT, PCB Electronics Industry News

ATE China 2010 Enjoys Success in Shenzhen

Sep 20, 2010

Electronics manufacturing industry shifts towards automation.

ATE China 2010 took place at the Shenzhen Exhibition Center from August 31 to September 2. It attracted numerous top exhibitors such as Rico, Kilews, Federal, Dalsa, Tselec, Dongguan Sumeida, Fukucima and Pro-Hand Enterprise Corporation. These manufacturers displayed their latest products and technologies for electronics assembly and packaging, many of them relating to the gradual shift towards automation.

The concurrently held NEPCON South China exhibition, one of the largest and oldest trade events for SMT in South China, highlighted the entire electronics manufacturing industry chain and showcased the latest concepts and trends in electronics manufacturing. The three-day event attracted 24,241 visitors. Notably, this figure includes delegations from renowned companies like Foxconn, BYD, Sizhing Electronics, Huizhou Desay SV Automotive and JDI Electronics.

Currently electronics manufacturing is focused on advanced electronics assembly and packaging equipment, as well as consumables. These were all on full display at ATE China 2010, as were assembly system materials, tools and vision systems, as well as electronics packaging tools and materials. The entire electronics assembly process and packaging of home appliances, computers, LED equipment, communication equipment, medical electronics and automotive electronics also was showcased, providing an ideal platform for electronics manufacturing companies to procure technological solutions for their assembly production demands. It was a great chance to source new suppliers and enhance competitiveness. After visiting the show, several electronics manufacturers stated that this event had given them greater insight into how to cut labor costs and enhance efficiency during production. Hong Shaomin, Supervisor of BYD’s 3rd Business Group, said, “I am pleased to see so many automation products and technologies related to daily production. This is really helpful in improving productivity along the entire production line. Huang Mingyuan of Chi Mei Optoelectronics added, “We mainly came to these two shows to look for suppliers of automation assembly equipment. We fully met our objective here.”

Machine vision was one of the most popular segments onsite. Optirom, OGP, Microscan, Dongguan Sumeida Automation, Dongguan OPT, Shenzhen Sunshine Vision, Shenzhen Servo Dynamics and Shanghai Botrong Electric all showcased the latest products and technologies in machine vision to captivated visitors. Zhang Pingliang, General Manager of Dongguan Sumeida Automation, a frontrunner in the field of machine vision, said, “South China is a very important electronics manufacturing market. For that reason, we exhibited machine vision, horizontal articulated robots, linear robots, desktop welding robots and related technologies. They all attracted much attention from the visitors. The results we got from exhibiting were even better than we expected. ATE China is a great way to raise the profile of a business, promote state-of-the-art products and meet customers ― old and new.”

Emerging products, including electronics packaging materials, power & pneumatic tools, and ESD products already in widespread use, were exhibited at the event. Guo Yan, Deputy GM of Kilews, said, “We are pleased to have been part of ATE China 2010. We chose this event to unveil state-of-the-art manufacturing products and technologies. We also came face-to-face with numerous potential buyers, and, in so doing, boosted Kilews’ market share.”

Yan Yueyong, General Manager of Shenzhen Fukucima, said, “Improving productivity and lowering labor costs are common focuses across the entire electronics manufacturing industry. At this show, we introduced a series of fully automated products, among them were soldering machines. They each generated great feedback and attention from the visitors. ATE China was a great trade platform for the Chinese electronics assembly and packaging industry.”

Josephine Lee, Vice President of Reed Exhibitions East China, stated, “As we embrace the recovery of the electronics manufacturing industry, our objective is to make ATE China 2010 the event that helps electronics manufacturers to improve efficiency, save costs and promote the sustainable development of the industry.”

ATE China 2011 is scheduled to run from August 30 to September 1, 2011 at the Shenzhen Exhibition Center. Thanks to Reed Exhibitions’ unique geographic advantage and extensive resources, ATE China 2011 will generate even more opportunities for participants and be a must-attend event in electronics assembly and packaging.

For more information, please visit or contact:

Karena Tong

Reed Exhibitions

Tel:+86 21 5153 5210

Fax: +86 21 5153 5234


Reed Exhibitions is the world’s leading events organizer, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 35 fully staffed offices.

Reed organizes a wide range of events; including trade and consumer exhibitions; conferences and meetings. Its portfolio of over 440 events serves 44 industry sectors; including: aerospace and aviation; automobiles; beauty and cosmetics; broadcasting; building and construction; electronics; energy; oil and gas; engineering and manufacturing; food service and hospitality; gifts; healthcare; interior design; IT and telecoms; jewelry; life science and pharmaceuticals; machinery; marketing; business services and training; medical education; printing and graphics; security and safety; sports and recreation and travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

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