ATE China 2010 to Kick Off Next Week

ATE China 2010, the only international event to focus on industrial assembly machines and technologies in China will open at Shenzhen Exhibition Center on August 31, 2010. It will exhibit state-of-the-art electronics assembly and packaging products including systems & materials, tools, machine vision systems, electronics packaging tools and materials. It also will feature consumer electronics, home appliance, computers, LED, communication equipment, medical devices, automobile electronics and electronics assembly and packaging for relevant industries. ATE China 20010 will provide a fully comprehensive platform for electronics manufacturers to obtain technology solutions needed for assembly production and will provide invaluable opportunities to meet potential suppliers to enhance industry competitiveness.

South China is one of the fastest growing regions in the global electronics manufacturing industry. Electronics assembly and packaging products are widely used in many sectors such as consumer electronics, home appliance, computers, LED, communication devices, medical devices and automobile electronics.

As the economy recovers, there is an ever-increasing demand for new cost-saving process and technologies, as well as products and equipment which could replace manual testing, packaging and assembly. Increasing orders, escalating labor costs and labor shortage have been the incentives that are encouraging companies to avail of the automated assembly and packaging market. In an effort to decrease labor costs, improve productivity and adjust strategy due to the financial crisis, ATE China 2010 plays a critical role in helping companies to enhance productivity and management efficiency.

ATE China 2010 will cover assembly system/materials, power/pneumatic tools, machine vision systems, electronics packaging machines and ESD to fully display the latest products and technologies in electronics industrial assembly technology and system applications, attracting numerous leading exhibitors including Kilews, Federal, Dalsa, Tensun, Dongguan Sumeida, Fuzhidao and Tron among others. They will showcase their latest products and technologies. Machine vision will be another attraction of this event. It is reported that exhibitors such as Kangshida, ACH, Daheng Image, FUJINON, PENTAX FA, SCHNEIDER, Toshiba-TeLi will exhibit their latest machine vision products and technologies.

After 27 years of development, Assembly Technology Expo (ATE) has evolved into the most famous exposition in industrial assembly technology. In 2006, Reed Exhibitions introduced it into China. As it enters into its 4th year, it is even more reliable for both exhibitors and visitors and promises to attract numerous star exhibitors in 2010 to showcase their most popular products and technologies in the entire assembly process.

The 16th edition of NEPCON South China will be held concurrently along with ATE. The two complementary events will gather 25,000 industry leaders and buyers and create a comprehensive platform for insiders to communicate with each other face to face in the electronic manufacturing industry, which is a must-attend event in South China in 2010.

For more information, please visit http://www.atexpochina.com or contact:

Karena Tong

Reed Exhibitions

Tel：+86 21 5153 5210

Fax: +86 21 5153 5234

Email: karena.tong@reedexpo.com.cn

Reed Exhibitions is the world’s leading events organizer, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 35 fully staffed offices.

Reed organizes a wide range of events; including trade and consumer exhibitions; conferences and meetings. Its portfolio of over 440 events serves 44 industry sectors;