SMT, PCB Electronics Industry News

Bliss Industries Appoints Etek Europe Ltd.

Jun 11, 2010

Mike Nelson of Etek Europe Ltd.

Mike Nelson of Etek Europe Ltd.

MILPITAS, CA — Bliss Industries Inc., provider of material handling carts and racks for PCB assembly, has appointed Etek Europe Ltd. as its representative throughout Europe.

Etek Europe is a quality provider of products and services to the European electronics industry. With a client base that includes many of the leading global electronic companies, Etek prides itself on the strength of relationships with both suppliers and clients, which has proved paramount to its continued growth and success.

“I am pleased to have Mike and his team on board. He is a fantastic addition and will be a great representative for Bliss as we officially launch into Europe. Customers in Europe now will have easier access to our products than ever before, and that is thanks to Mike and his team,” said Shana Bliss, VP Sales and Marketing.

The directors and staff of Etek Europe have many years of quality experience in the factory production environment, equipment sales and engineering support in both the UK and Eastern Europe, enabling them to provide a service from the ground up.

“We are delighted to add Bliss Industries’ innovative range of smart handling solutions and another ‘leader in class’ company to our portfolio of quality suppliers. Our clients are always looking for ways to reduce their manufacturing costs and the lean, flexible cart-based systems offered by Bliss Industries will deliver results that affect the bottom line,” commented Mike Nelson, Managing Director of Etek Europe Ltd.

With its own team of factory-trained experienced engineers, Etek provides unrivalled service and support that focuses on quick response times, clear communication and complete customer care. Etek’s success goes hand-in-hand with that of its clients ― building long-term, successful relationships is at the core of Etek’s business model.

Etek Europe will represent Bliss Industries’ material handling carts and racks throughout Europe. For more information on Etek Europe’s products and services, contact its sales team at or visit

For more information about Bliss Industries, visit

Bliss Industries offers a wide variety of ESD-safe products for industries specializing in lean electronics manufacturing. Our carts and racks safely store fragile PC boards, SMT feeders, fixtures, tooling and inventory. They protect them from damage and factory abuse with a heavy duty welded tubular steel frame. For more than 30 years, Bliss has been the leader in SMT (Surface Mount Technology) cart-based manufacturing systems, increasing uptime and throughput. Bliss provides expert process engineering support as well as custom cart engineering. Give us a call at 408-945-8401 or visit

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