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Finetech launches a new brand identity at Productronica

Dec 07, 2009

Finetech GmbH & Co. KG, manufacturer of SMD rework and micro assembly equipment, will present a new brand identity from November. This stems from a process of change over many years, which is reflected in the sales structures and product range, as well as other areas.

As well as its German head office in Berlin and subsidiary in Dresden, Finetech operates subsidiaries in the USA, China and Malaysia. It is thus represented in the main sales areas, with capable service and direct on-site contact.

At the core of the recreated brand identity is a new company logo, which together with a new trademark, new company colours and clear typography stands for the company's unique range of activities in the marketplace.

Gunter Kürbis, Managing Director of Finetech GmbH & Co. KG, sees this step as representing the sustained development of the company in recent years: "We want the new brand to convey outwardly the internal developments that have taken place. The new brand stands for the creativity of our staff, their capability for innovation, the high precision of our machines and the living partnership in all our dealings with our customers."

The revised brand identity and the innovations in the range of products will be unveiled to the world at Productronica in November. At the same time a completely new company web page will be launched on the Internet. In the months to come this will be extended into a communications platform between customers and manufacturer. The aim is to reduce the response time for enquiries and provide new service quotations for customers on the Internet.

About Finetech

FINETECH is a leading manufacturer of equipment for manual and fully automatic circuit board repair and high-precision insertion of electronic/optical components, plus assembly and fitting of complex opto-electronic systems.

The modular FINEPLACER® systems are its core business; these offer maximum process flexibility in many different connection technologies. They include a wide variety of soldering and adhesive technologies, as well as ultrasonic and thermal compression bonding. FINEPLACER® systems are used especially in R&D, prototype building and small series production.

Finetech's customers include companies in the aerospace, automobile, medical/bio/solar technology, optoelectronics, semiconductor, consumer electronics and defence sectors, together with education and research establishments. Finetech responds flexibly to specific requirements and offers tailor-made solutions to highly-demanding customer applications. Finetech is represented by direct subsidiaries in its core markets and offers on-site application support and advice. It is also represented world-wide by a network of agencies.

The headquarters of FINETECH is Berlin, with subsidiaries in Phoenix (AZ), Shanghai and Penang / Malaysia.

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