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Europlacer Receives 2009 Frost & Sullivan Award for Product Differentiation Innovation in the Global SMT Placement Market

Mar 25, 2009

DORSET, UNITED KINGDOM - March 2009 - Blakell Europlacer Ltd., a designer and manufacturer of comprehensive SMT placement systems for the global electronics industry, announces it is the recipient of the 2009 Frost & Sullivan Award for Product Differentiation Innovation in the Global SMT Placement Market.

According to Frost & Sullivan, this award is presented to Europlacer in recognition of its strategic focus on launching highly flexible and intelligent SMT placement equipment exclusively for the high-mix, low/medium-volume niche of electronics assembly. Europlacer's revenues grew by >20 percent in 2008, despite the economic slowdown, due to its strategic focus, in addition to the launch of the innovative iineo platform. This has given a new dimension to placement equipment flexibility, especially amidst the increasingly unpredictable market scenario.

Europlacer has a wide installed base of placement machines in Europe, the United States, China and India. The company's focus on providing cutting edge technology to its customers to enhance productivity has resulted in its products being significantly innovative and different from other manufacturers' offerings in the market. This unique effort at differentiating its product line from other placement brands in the market makes Europlacer a worthy recipient of the 2009 Frost & Sullivan Award for product differentiation innovation in the global SMT placement equipment market.

The Frost & Sullivan Award for Product Differentiation Innovation is presented each year to the company that has best demonstrated the ability to develop and/or advance products with more innovative capabilities than competing vendors and products. This award recognizes the company's successful adoption of new or existing technology that has become a part of its well-designed product family. Such innovation is expected to significantly contribute to the industry in terms of product performance and degree/rate of technical change.

Group Managing Director Derek Gaston said, � We are delighted to receive this prestigious award from the industry's key market analysts. We strive continuously to offer the most productive placement solutions to the market and it is great to get such highly respected independent endorsement for our products.�

About Europlacer

Europlacer has been developing machines for electronics assembly since the 1970s and invented the intelligent feeder concept in the 1980s.�After acquisition by Blakell Europlacer in 1991, the company moved away from split-axis to the inherently more capable X-Y architecture that underpins the company's machines today.�Europlacer's policy has been to ensure wherever possible that technology purchased many years ago, especially feeders, remain compatible with the latest equipment. Europlacer designs and manufactures a comprehensive range of highly flexible SMT placement systems for the global electronics industry. For more information, visit Europlacer's Web site at http://www.europlacer.com.

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