SMT, PCB Electronics Industry News

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News from Messe München GmbH

electronica automotive conference hosts exhibits and programs interlinking automotive electronics theory and practice

Jul 03, 2008

Munich, Germany, July 2, 2008 --- electronica automotive conference will present a multi-faceted program for the automobile - electronics industry. An automotive exhibition and conference will be combined to provide a rich learning environment in which visitors can understand and explore the benefits of modern automotive electronics such as greater comfort, increased safety and reduced CO2 emissions.

This rich learning environment is enhanced by closely tying the comprehensive exhibition, automotive conference and the electronics forum. The latter primarily focuses on software in practical applications.

The automotive-electronics is expected to grow substantially over the next few years. European market researcher Strategy Analytics predicts that the global automotive electronics market will grow to $220 billion by 2014.

Automotive Conference

The electronica automotive conference will serve as a platform for the entire industry, fostering communication between companies and attendees and providing the stage for announcing new trends in electronics technology. The electronica automotive conference takes place on November 10th and 11th at the International Congress Center Munich (ICM). Using the slogan "electronics meets automotive", experienced speakers will give talks on current and future technologies, strategies and trends over the two days of the conference.

Ian Riches, Director of Global Automotive Practice at the market research company Strategy Analytics, will discuss the challenges for developers and suppliers of very low cost automotive electronics and semiconductors in his talk on "Ultra Low Cost Cars - Opportunities and Challenges". He will also present the most promising automotive applications.

Peter L�ck, Senior Manager at Volkswagen Powertrain Development, will take a look at the future of the electric automobile. His talk on "Electrification of Powertrains at Volkswagen" will illustrate electric powertrains and their effect on the storage battery, electric drive and the entire vehicle design.

"Demands and Realisation of Automotive Power Electronics" given by Hans-Peter Feustel, Continental Automotive, will focus on the challenges of power electronics in hybrid vehicles. He analyses mechanical and thermal-mechanical loads and their effect on the design of hybrid power supply systems.

Expert speakers are also expected from BMW, Delphi, Sharp, Valeo and Volvo as well as ELMOS Semiconductor, Freescale Semiconductor, Panasonic Industrial Europe, STMicroelectronics and Tyco Electronics AMP. A total of 20 talks on specific subjects are planned over the two days of the conference.

The complete program of the "electronica automotive conference" will be available at starting mid June 2008.

Automotive Electronics Exhibition

Concurrent with the conference, the electronica trade fair will start on November 11, 2008. A total of about 3,000 exhibitors in 14 exhibition halls are expected at the world's leading trade fair for electronic components, systems and applications with approximately 1,250 exhibitors presenting automotive applications. Here, the theory of the "electronica automotive conference" merges with the practical aspects of the electronics automotive forum to be held in Hall A6.

The exhibition draws executives from the major automotive companies. For example, electronica 2006 hosted representatives from Fiat, Peugeot, Nissan, Honda, BMW, Toyota, Daimler, Porsche, VW, MAN, Ford, Audi, Opel, Renault, Rolls-Royce, Skoda and Volvo as well as Bosch, Alpine, Hella, TRW, Valeo, Visteon, Conti VDO, Harman/Becker, Johnson Controls, Lear, Kostal and Magneti Marelli.

About electronica and Global Electronics

electronica 2008 will take place at the New Munich Trade Fair Center, November 11-14, 2008. electronica is the electronics industry's leading international trade fair for components, systems and applications. It has taken place in Munich every two years since 1964 and is a core component of Messe M�nchen International's electronic trade fair network. This network also includes the leading international trade fair Productronica in Munich as well as regional trade fairs in Brazil, Hong Kong, China and India. With more than 8,000 exhibitors and more than 280,000 visitors at these trade fairs, Messe M�nchen International is one of the major international trade fair organizers in this segment.

The Internet portal is the virtual platform of the international electronics industry with industry information, market data, product innovations and application reports as well as information about Global electronics trade fairs.

About electronica registration

Attendees may save 20% and save time at the show by purchasing tickets online at Online registration allows attendees to avoid lines to enter the event and provides free access to Munich's excellent public transportation system. Online Registration will be available starting July 7, 2008.

About Messe M�nchen International (MMI)

Messe M�nchen International (MMI, Munich Trade Fairs International Group) is one of the world's leading trade-fair companies. It organizes some 40 trade fairs for capital and consumer goods, and key high-tech industries. Each year over 30,000 exhibitors from more than 100 countries, and over two million visitors from more than 200 countries take part in the events in Munich. In addition, MMI organizes trade fairs in Asia, Russia, the Middle East and South America. With five subsidiaries abroad - in Europe and in Asia - and 66 foreign representatives covering 89 countries, MMI has a truly global network.

MMI headquarters is Messegel�nde, 81823 M�nchen, Germany. Tel. (+49 89) 9 49-2 07 20 Fax: (+49 89) 9 49-2 07 29. Corporate website is Electronica website is Editorial contacts are Forrest Sass, Theorem, Tel +1 925-462-5280 and Angela Praeg - Messe M�nchen International Tel +49-89-949-20670 . Reader contact is Carolin Schuetze - Munich International Trade Fairs Tel +1-212-974-1880 A digital version of this press release is available at Select "Photos and Logos" for images. There is a special electronica image at

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