Reflecting recent enhancements to the company's vision and values statements the new website at http://www.labtechmicrowave.com is supplemented by brochures, signage, advertising and business stationery, with the ultimate aim of differentiating Labtech Microwave from competitors in a niche and highly competitive market.
The website has a number of customer orientated features including comprehensive data sheets, product brochures and a specific log-in area. Commenting on the site and its importance as part of the continuing development of the Labtech Microwave brand Robert Lowther, sales and marketing director at the company, said: "Our website is the shop front to our business. It is the most effective tool in communicating awareness of Labtech's extensive range of microwave related capabilities and, as a result, a high number of sales leads and enquiries are generated through it. For example, microwave engineers who, rather than spending time trawling through magazines or directories looking for new products, services or solutions to problems, now 'Google' their requirements using the internet."
There is also potential for the site to evolve, as Robert Lowther continues: "The site holds a considerable volume of relevant data-rich, technical information. As a result, the new layout enables pages to be uploaded and information to be downloaded very quickly. Future plans include an additional web portal where useful open-order and despatch-status reports may be found by our overseas customers located in different time zones to the UK. Labtech continues to experience substantial growth in sales of packaging, MMIC and MIC assembly services and although we are a customer led, bespoke solution operation, the option of selling standard microwave products through an e-commerce enabled area of the website is also a possibility for the future."
Labtech Microwave will be exhibiting at MTT-S/IMS in Atlanta, Georgia, USA from 17 - 19 June 2008, stand no: 634.
About Labtech Microwave
Established in 1984, Labtech Microwave provides a total microwave solution with specialist capabilities in design, manufacture, assembly and testing. Highly engineered microwave components and build-to-print microwave manufacturing services are offered to the defence, telecommunications and satellite communications sectors. Located at two dedicated manufacturing centres in the UK, Labtech Microwave's site at Milton Keynes specialises in microwave component manufacture including MIC (Microwave integrated circuits) assembly whilst the operation in Presteigne is dedicated to microwave printed circuit board manufacture.
Labtech Microwave is part of Intelek plc (AIM: ITK), whose activities include the design and manufacture of electronic systems and components for the satellite, wireless communications and defence sectors as well as aerospace engineering.