Pro-Comm awards are selected and presented by the Business Marketing Association. Pro-Comm is ranked as one of the advertising industry's premier award programs, drawing hundreds of entries annually from business-to-business marketing agencies and clients.
Indium's groundbreaking ad humorously dramatizes the extent to which their engineers go to understand their customers' assembly processes. Rick Short, Indium Corporation's Director of Marketing Communications created the ad concept and directed the production. The ad was filmed and produced by IConnect007, the oldest global online publication serving readers from the circuit board design, fabrication, and assembly industries.
According to Short, "Conventional promotional tools are getting lost in the crowd. Our video ads cut through the clutter, grab attention, and are now circulated throughout the industry via word-of-mouth - achieving our design goal. Earning this recognition is icing on the cake, and it makes us very proud."
Indium Corporation's award-winning ad can be found at: http://www.indium.com/videos/ads
Pro-Comm Awards http://www.marketing.org/procomm.asp
Business Marketing Association http://www.marketing.org/index.asp
BMA: Marilee Yorchak, CAE, Executive Director
Business Marketing Association: firstname.lastname@example.org
IConnect007 Steve Gold, Publisher