SMT, PCB Electronics Industry News

SMT, PCB Electronics Industry News

News from UBM Canon

Co-Location Creates Nation�s Largest Design and Mfg. Event

Jul 12, 2006

Los Angeles, CA (July 12, 2006) � A month after completing the acquisition of eight trade shows dedicated to the advanced manufacturing market from Reed Elsevier, Canon Communications today announced its much anticipated co-location strategy.

The company will co-locate the Assembly, Quality, and National Manufacturing Week shows in late September 2007 in Chicago. The combined exposition will occupy all 800,000 square feet in the Donald E. Stephens Convention Center, creating the nation�s largest design and manufacturing tradeshow. The co-located events are expected to include 1,800 exhibiting companies and attract nearly 50,000 attendees.

�We have been exhibitors at the Quality Expo show for years and have always been pretty happy with the results. Now that Canon is adding two more major shows�with the ideal audience for us�plus medical OEM features, we couldn�t be more pleased,� said Michael W. Metzger, general manager of Nikon Instruments. �What�s not to like? Three times the audience for the same expense!�

�Bosch Rexroth has been the largest exhibitor at the Assembly Technology Expo for over a decade. The show has always been important to us for generating new business and for meeting existing customers. When we heard about Canon�s plans for a major co-located event at Rosemont, we were very excited about the new opportunities that Canon�s strength in medical and automation-related trade events would bring,� said the company�s director of marketing services Kevin Gingerich. � Like most exhibitors, we know the value of every dime we spend on marketing and expect that the new combined event will triple the attendee audience for Bosch and ensure that our experience at Assembly 2007 will be the best ever!�

�Cox Automation has been a leading exhibitor at the Assembly show for the past 10 years,� said the company�s president Richard M. Andraki. �The Canon co-location plan for 2007 is really exciting news. A strong reliable event is about to become a real powerhouse for us in terms of lead generation and new business development. We're looking forward to it!�

�Canon Communications really knows how to make tradeshows work for their exhibitors,� said Chris Round, marketing manager for QC Industries. �This new co-location strategy in Chicago is going to be a home run�just like their other major co-located shows in Anaheim, New York, and Atlanta. When asked what I thought about the concept, my simple answer was- I absolutely love it!�

Canon also said that it will co-locate Powder & Bulk Solids Southeast and Advanced Manufacturing Exposition (AM Expo) with its SouthPack, Automation Technology Expo (ATX), and Design & Manufacturing South shows April 24-26, 2007 to create a 300,000 square foot, 800-exhibitor show in Atlanta�s Georgia World Congress Center. The combined event is the South�s largest manufacturing tradeshow. Lastly, the company disclosed that it will co-locate NEPCON/Assembly East with its OEM New England show in the Boston Convention & Exhibition Center, featuring 500 exhibitors in an 80,000 square foot event.

These moves are a continuation of Canon�s decade long strategy of co-locating allied events located in the center of their served markets. Now with this acquisition, Canon has in place the largest tradeshows serving the nation�s $1 trillion advanced manufacturing market in every key region of the country�West, Midwest, East and South.

�Our co-location strategy was implemented to offer decision-makers the widest range of solutions for their manufacturing enterprise,� said Kevin O�Keefe, vice president of Canon�s events division. �This one event, all solutions approach has resulted in double digit attendance gains every year at our major events. Show growth continues to pace with attendance increases as exhibitors experience an excellent and ever improving return on investment�

Canon�s show names include Medical Design & Manufacturing (MD&M), MEDTEC, and Medical Device Technology (MDT); WestPack, EastPack, SouthPack, and MidPak; Atlantic Design & Manufacturing, Pacific Design & Manufacturing, and Design & Manufacturing South; Quality Expo and Quality Expo Detroit; International Powder & Bulk Solids and Powder & Bulk Solids Southeast; Assembly Technology Expo, Automation Technology Expo (ATX), National Manufacturing Week, and Advanced Manufacturing Exposition (AM Expo); PLASTEC, NEPCON/Assembly East, and OEM New England.

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Co-Location Creates Nation�s Largest Design and Mfg. Event

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