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News from Canon Communications -ATExpo

Manufacturing Resurgence Evident at Assembly Technology Expo 2004

Oct 19, 2004

- If a tradeshow is an indicator for an industry, then the robust activity at the recent Assembly Technology Expo event should bode well for the country�s manufacturing sector. Thousands of manufacturing professionals convened at the twenty-fifth anniversary of ATExpo, the nation's largest "all assembly" trade event, September 28-30, 2004, at the Donald E. Stephens Convention Center in Rosemont, Illinois. With more new products and technologies on the show-floor than in recent years, the event was an active marketplace for both buyers and sellers. The three-day exhibition and four-day conference, sponsored by ASSEMBLY Magazine, had impressive traffic with 11,507 industry professionals.

Nearly 600 companies exhibited their latest assembly solutions, from advanced robotic systems to hand tools, for use in a wide range of manufacturing industries, including automotive, electronics, industrial equipment, medical, computers, household appliances, motors and generators, telecommunications and aeronautics/aerospace.

"From both an attendee and exhibitor perspective, this year�s Assembly Technology Expo was the best event that we have held in sometime," said Kelvin Marsden-Kish, Vice President of Reed Exhibitions, producer of the Assembly family of events. "On the attendee side, there were more new products and technologies for them to evaluate which in-turn translates to more business for our exhibitors. We were also pleased with the overall satisfaction the exhibitors had with the quality of the visitors.�

Several exhibitors commented on how the caliber of business had surpassed expectations. �Assembly Technology Expo 2004 was an excellent show for Adept,� said John Dulchinos, Vice President of Adept Technology. �We choose to introduce several significant products at ATExpo. Our lead count was up from 2003, the quality was better and we have already received orders as a direct result of the show. With its highly qualified, targeted attendees and substantial media coverage we find ATExpo the perfect venue to introduce new products."

�I can�t remember a stronger show in recent years in any industry that we participate in,� commented Ray Gottsleben, Vice President of Sales and Marketing, Arlink Workstation Systems.

"ATExpo was a great show for us; we were very busy,� added Mark Harding, Director of Sales, North America, Digitaltest. �It was such a successful show that we'll be doubling our booth size for next year."

Highlights Included Three Free Keynote Presentations In celebration of its twenty-fifth anniversary, Assembly Technology Expo was honored to have as the opening keynote presenter, television personality John Ratzenberger. As the host and producer of The Travel Channel�s, John Ratzenberger�s Made in America, Mr. Ratzenberger has become a highly engaged and effective advocate of American manufacturing. Addressing a standing room only audience, Mr. Ratzenberger shared some of his experiences touring U.S. facilities and his visions on what needs to be done to keep America at the fore front of global manufacturing.

Day two began with an exciting multimedia presentation, �A Tale of Two Rovers � Integrating, Testing, and Operating the Mars Exploration Rovers,� delivered by Christopher Salvo, Mission Manager, Mars Exploration Rover for NASA/Jet Propulsion Laboratories. And on the third day, Karl Eberle, Vice President and General Manager of Harley-Davidson�s Kansas City assembly facility shared Harley-Davidson�s manufacturing successes in the revolutionary, �Relationship Driven Leadership, a Unique Manufacturing Environment.�

Three Technology Pavilions

Dedicated technology pavilions made it easy for ATExpo attendees to locate the specific products and suppliers they wanted to see. The Electronics Assembly Pavilion showcased more than 200 top suppliers offering state-of-the-art solutions for every phase of the electronics manufacturing process. The pavilion also featured the EASi Line, a live electronics assembly line that manufactured a working �light chaser� game. The Robotics Pavilion, endorsed by the Automated Imaging Association (AIA) and the Robotics Industries Association (RIA), is where visitors could check out state-of-the-art robotics and machine vision solutions. And, in the Wire Harness Pavilion, supported by WHMA (the Wire Harness Manufacturers Association), ATExpo was the place to find wire-processing solutions. The pavilion also featured the Wire Processing Assembly Line, which demonstrated many new wire and cable processing methods.

Industry-Developed Conference Program

Developed by the industry's leading associations, the ATExpo Conference offered nearly 30 in-depth sessions organized into six tracks: Adhesives, Automated Assembly � sponsored by Automation Tooling Systems, Manufacturing Management, Lean Manufacturing, Materials Joining, and Wire Processing. The highly-respected organizations that presented conference sessions at the ATExpo Conference included: APICS - The Educational Society for Resource Management, The Adhesive and Sealant Council (ASC), The Edison Welding Institute (EWI), The Automated Imaging Association (AIA), Robotics Industries Association (RIA), The Wiring Harness Manufacturers Association (WHMA), ASSEMBLY magazine, and ASI magazine. Sessions focused on a variety of high-interest topics, including The Human Side of Lean, Advances in Automated Assembly, Implementing Lean Manufacturing and Six Sigma, and many more. Electronics manufacturing professionals updated their technical skills with over 40 sessions and special events at the annually co-located SMTA International Conference presented by the Surface Mount Technology Association. The SMTA also celebrated its twentieth anniversary as part of the ATExpo 2004 event.

ATExpo and the International Robots & Vision Show to Co-locate in 2005 Two of the world�s leading manufacturing trade shows, Assembly Technology Expo and The International Robots & Vision Show, will be held side-by-side September 27-29, 2005 (conference begins on September 26) at the Donald E. Stephens Convention Center in Rosemont (Chicago), Illinois. And as usual, the SMTA will present the SMTA International Conference. Visit the Assembly events website at for updated information and registration to both Assembly events: ATExpo, and Assembly East � co-located with NEPCON East/Electro (May 4 � 5, 2005, Boston Convention Center, Boston, MA).

About Reed Exhibitions

Reed Exhibitions is the world�s largest organizer of business-to-business events. Each year Reed plans and executes approximately 50 events in the U.S. and Canada, serving 25 different industries and over a half million professionals. Reed shows are often the leading event in their industry, and Reed has the highest number of top 200 shows ranked by Trade Show Week magazine. A member of the Reed Elsevier plc group, a world-leading business and information provider, Reed offers integrated market access programs covering exhibitions, trade publications, direct marketing and the Internet over a database of 3.5 million in North America. Headquartered in Norwalk, CT, Reed also has offices in Newton, MA, Palm Beach, FL, Las Vegas, NV and Toronto, ONT (Canada). (NYSE:RUK/ENL)

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