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News from MicroCare Corporation

Bill Kushner Joins MicroCare, Will Pilot Strategic Marketing Initiatives

Aug 08, 2016

MicroCare Corp. is pleased to announce Mr. William D. Kushner will be joining the MicroCare team as Executive Director — Strategic Accounts and Marketing.

Mr. Kushner spent more than three decades as Vice President, Product Management & Operations at Techni-Tool, one of the largest electronic distributors in the USA, which now is part of W.W. Grainger. He managed or influenced every aspect of Techni-Tool’s success throughout his tenure. He pioneered an innovative supply chain management process that was instrumental to the company’s success. Looking at the big picture, he created long-term strategic plans to increase revenue and develop new markets, such as the acquisition of Wassco by Techni-Tool. He also sought new vendors with which the company could develop true partnerships. These relationships added thousands of new customers and millions of dollars in incremental revenue to the business.

We’re thrilled that Bill is joining the team at MicroCare,” said Mr. Tom Tattersall, MicroCare Chief Operating Officer. “He is extremely well-known across the industry and highly regarded by all. His industry knowledge and relationships will be enormously helpful to MicroCare.”

Mr. Kushner describes himself as a very hands-on executive, working across departments on product management, marketing, pricing, acquisitions, instilling continuous improvement and process efficiencies along with a host of other responsibilities. He typifies his management style as one that is focused on finding the right processes to continue to drive “Best in Class” performance. Those experiences and skills will be of great value at MicroCare.

This is going to be a very different work experience for me,” Mr. Kushner said. “MicroCare is a world-class organization, and it is like a laser, totally dedicated to critical cleaning. It is growing at a ferocious rate. My contribution will be to help shape that growth, help focus the company’s efforts, and help pick just the best opportunities which will maximizing value for customers and shareholders.”

“Bill is going to have a very broad portfolio at MicroCare,” explained Mr. Christopher A. Jones, MicroCare President. “Rather than button-hole him into a department or function, we’re going to ask him to ride high and wide, looking across all our markets and products and capabilities to help us formulate better strategies for our most critical accounts. Bill’s expertise and management style will be extremely helpful in many parts of the company.”

Mr. Kushner is married, has three children, and will continue to live in the Philadelphia area. He is a graduate of LaSalle College and pursued post-graduate studies at Temple University. His is a Special Olympics volunteer and works with other community organizations; he also enjoys numerous sports such as golf and biking.

Since 1983, MicroCare Corporation has been the leading manufacturer of cost-effective, environmentally-progressive fluids and tools used for precision cleaning, coating and lubrication. These products are supplied to a wide variety of industries such as electronics, metal finishing, transportation, photonics, medical devices and aerospace with a goal of helping clients improve their own products, their quality and their processes. MicroCare also features the industry’s leading product stewardship program, helping companies to be certain they are using these products properly, safely and economically.

MicroCare Corporation has an ISO 9001-2008 registered quality system and is continually improving and expanding its innovative range of products ensuring it is the favoured choice globally. MicroCare Corporation includes the MicroCare®, Sticklers® and MicroCare Medical™ among its many brands.



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