SMT, PCB Electronics Industry News
  • SMTnet
  • »
  • Industry News
  • »
  • Henkel Honors Manufacturing Representative, E-Tronix, with its Fifth North American Representative of the Year Award

Henkel Honors Manufacturing Representative, E-Tronix, with its Fifth North American Representative of the Year Award

May 11, 2016

Henkel Adhesive Technologies’ Electronics business has named E-Tronix its 2015 North American Manufacturing Representative of the Year. This is the fifth time in six years that the company has earned this distinction, which Henkel awards to its top performing representative as measured against very stringent criteria.

Since the beginning of our relationship with E-Tronix, the team has consistently delivered on Henkel’s high expectations,” says Brian Betti, Henkel North American Sales Director. “To rank performance, Henkel evaluates our external sales channel partners on various metrics including development of new business opportunities, year over year sales growth, commitment to service excellence and direct customer feedback. In 2015, E-Tronix increased the opportunity pipeline and grew sales in its territory significantly over the previous year, results that were fueled both by the company’s geographic expansion and success with new products like our temperature stable solder pastes, Loctite® GC 10 and Loctite GC 3W.”

E-Tronix, which is headquartered in Minneapolis, Minnesota, has recently expanded its operation with the addition of an 1,800 square foot training and demonstration space and the opening of a suburban Chicago, Illinois office. With a team of five highly-experienced electronics professionals, E-Tronix has built a reputation for being a focused, strategic, knowledgeable and results-driven sales partner. Currently, the company sells Henkel’s full line of electronics assembly materials to customers in Minnesota, Wisconsin, Northern and Southern Illinois, Iowa, Indiana and Kentucky.

Commenting on its long track record of award wins and continued growth, E-Tronix founder, Erik Stromberg, notes that the company’s success is largely due to its product line strategy and Henkel’s superb support. “From the start, our strategic approach has been to align with best-in-class suppliers, limiting our line card to the highest quality, synergistic products,” he says. “Among electronic materials suppliers, Henkel is in a class by itself -- both from an innovation and partnership perspective. The Henkel team is constantly developing new materials to address emerging market needs, and the breadth of the Henkel product line along with the backing of its team and resources are big factors in our success. Henkel makes it easy to work hard for them; our staff receives great support on all levels so that we can consistently exceed our objectives. We are honored to have received this prestigious award for a fifth time.”

In addition to the North American Representative of the Year Award, E-Tronix’s Anthony Noto, Managing Partner of the company’s Illinois operation, was selected as the Henkel 2015 Rookie of the Year among external sales personnel.

For information about Henkel’s electronic materials portfolio, visit www.henkel-adhesives.com/electronics. To learn more about E-Tronix, go to www.e-tronix.com.


Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit www.henkel-northamerica.com for more information.

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs almost 50,000 people and reported sales of $20.1 billion and adjusted operating profit of $3.2 billion in fiscal 2015. Henkel’s preferred shares are listed in the German stock index DAX.

Mar 06, 2017 -

TECHNOMELT AS 8998 Masking Material Producing Measurable Gains in Efficiency, Cost Control; Recognized with Industry Award

Mar 01, 2017 -

Steven Abramovich Appointed Head of Sales, Americas for Henkel’s Electronics Business

Feb 23, 2017 -

Water Soluble, Tin-Lead Solder Paste from Henkel Enables High-Yield Results for Demanding Applications

Jan 24, 2017 -

Henkel to Showcase Broad Range of Enabling Electronic Materials at IPC APEX Expo 2017

Sep 21, 2016 -

Broad Portfolio of Henkel Enabling Technologies on Show at SMTA International 2016

May 09, 2016 -

Henkel Partners with Tekra to Expand Coverage of its Electronic Inks Business in North America

Mar 30, 2016 -

Henkel Develops Thermally Conductive Technomelt® Solution

Mar 27, 2016 -

New Technomelt® Material Streamlines Substrate Coating Processes

Mar 23, 2016 -

Benoit Pouliquen to Lead Electronics Business of Henkel Adhesive Technologies

Jun 03, 2015 -

Henkel Leads Series C Investment in Vitriflex, Inc.; Reaffirms Commitment to Next-Generation Display Technologies

48 more news from Henkel Electronic Materials »

Oct 19, 2017 -

Juki Automation Systems Awards Quantum Systems ‘Representative of the Year –Best Performance’

Oct 19, 2017 -

Logic PD to Exhibit Medical Market Successes at MD&M Minneapolis 2017

Oct 18, 2017 -

Horizon Sales Earns Juki Sales Awards

Oct 18, 2017 -

MarTec Receives Outstanding Achievement Award from Juki Automation Systems

Oct 18, 2017 -

Engineered Material Systems Introduces New UV-Cured Adhesive for Bonding Lens Holders in Camera Modules

Oct 18, 2017 -

Keith Bryant to Present on Behalf of YXLON International at productronica

Oct 18, 2017 -

Metcal makes strategic move in industrial ingenuity – Learn more at productronica

Oct 18, 2017 -

Sono-Tek to Introduce New SelectaFlux-A System at productronica 2017

Oct 18, 2017 -

Aegis Software Brings “The Smarter Perspective” on Industry 4.0 MES Technology to Productronica

Oct 18, 2017 -

IPC Hand Soldering Competition Winner Crowned at IFTEC in Paris

See electronics manufacturing industry news »

Henkel Honors Manufacturing Representative, E-Tronix, with its Fifth North American Representative of the Year Award news release has been viewed 536 times

  • SMTnet
  • »
  • Industry News
  • »
  • Henkel Honors Manufacturing Representative, E-Tronix, with its Fifth North American Representative of the Year Award
PCB machines

fluid dispensing pumps for integration