LED (light emitting diodes) display is a flat panel display, which is also used as outdoor displays. Outdoor displays include billboard, store signs, advertising boards, stadium scoreboard, rental screens, video walls and traffic lights. In addition, the outdoor LED displays are being increasingly used in public transport vehicles, destination signs and as a part of transparent glass area. Discrete LEDs and surface-mounted device LED are two types of technologies used in making outdoor displays. These kind of displays are produced in full range of colors and with proper mixing schemes, which generate number of colors. LED displays are available in three forms, namely, monochrome display, tri-color display and full color display. Outdoor LED displays require minimum brightness of 2000 candles per square meters (cd/m2) and maximum brightness of 5000 cd/m2.
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The brightness of LED displays used in outdoor applications can be reduced, if required. Appropriate location for large outdoor displays are based on the factors such as local authority planning requirement, line of sight, vehicular access, power and overhead obstructions. Outdoor LED displays enable end-users to carry out 24 hour advertising. Hence, these are being increasingly deployed in shopping malls, car dealerships, real estate offices and retail outlets. Furthermore, outdoor LED displays are also used for promotions of big events.
LED displays have longer lifespan and are rated for continual use for up to 100,000 hours. It generates less heat as compared to traditional displays, which results in less energy loss. In addition, LEDs consume less energy to generate brighter illuminated displays that produce much greater readability than conventional signs and billboards. Increasing adoption of LED displays in various outdoor applications is driving the growth of outdoor LED display market. Furthermore, decreasing price is making LED displays more affordable for the end-users, which, in turn, is fueling the growth of this market.
The global outdoor LED display market can be segmented based on its applications, technology and color display. Depending on the type of applications, the outdoor LED market can be segmented into six major categories as billboards, advertising boards (perimeter LED boards), LED matrix board (stadium screens/scoreboard), mobile panel (rental screens), traffic lights and video LED boards (video walls). The outdoor LED display market can be segmented on the basis of technology into two categories which include individually mounted (discreet LEDs) screen and surface mounted (SMD) screen. Depending on the color display, the outdoor LED market can be segmented into major categories, namely, monochrome display, tri-color display and full color display. The global outdoor LED display market can also be segmented based on major geographical regions into North America, Europe, Asia Pacific and Rest of the World (Middle East, Latin America and Africa).
Some of the key players in outdoor LED display market include Barco N.V., Panasonic Corporation, Shenzhen Dicolor Optoelectronics Co. Ltd., Sony Corporation, Samsung Electronics Co. Ltd., Electronic Display Inc., LG Electronics Inc., Toshiba Corporation and Daktronics Inc. among others. LED display manufacturers are focusing on introducing latest and cost effective product in the market to outperform their competitors. For example, in 2014, Barco N.V has introduced a latest LED display range for outdoor branding and promotions, and advertising applications.
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Key Points Covered in the Report
1) Market segmentation on the basis of type, application, product, and technology (as applicable)
2) Geographic segmentation
3) Market size and forecast for the various segments and geographies for the period from 2010 to 2020
4) Company profiles of the leading companies operating in the market
5) Porter’s Five Forces Analysis of the market
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