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5P Strategy Smart Move Taken by ViTrox in HITS

Jul 15, 2015

SCPs are the driving force of achieving great sales of ViTrox AOI and AXI systems.

SCPs are the driving force of achieving great sales of ViTrox AOI and AXI systems.

ViTrox ABI Business Development Director Gary Leong was sharing marketing strategies with interesting videos to SCPs.

ViTrox ABI Business Development Director Gary Leong was sharing marketing strategies with interesting videos to SCPs.

“Without the effort of our worldwide SCPs, ViTrox would not be able to achieve the excellent results that we have today. We truly appreciate their great efforts.”

“Without the effort of our worldwide SCPs, ViTrox would not be able to achieve the excellent results that we have today. We truly appreciate their great efforts.”

ViTrox Technologies, a solutions provider of innovative, advanced and cost-effective automated vision inspection systems and equipment for the semiconductor and electronics packaging industries, recently conducted the first High Impact Training for Sales (HITS) for its Strategic Channel Partners (SCP) at the ViTrox Innovation Center in Penang.

This was the first time that ViTrox invited all of the worldwide SCPs to join this remarkable training. ViTrox’s Business Development team has taken months to prepare for this event. ViTrox emphasized the 5P concept (People, Promotion, Perception, Positioning and Product) in addition to offering local Penang food at the ViTrox Innovation Center. The speakers of the day were ViTrox’s Automated Board Inspection (ABI) Business Development team and R&D team.

The purpose of the event was to gather the SCPs and provide them with strategy training and new release features for Advanced Optical Inspection (AOI) and Advanced X-Ray Inspection (AXI). Thus, all of them were able to receive the same information at the same time. This sessions allowed the members of various SCPs to interact, discuss and share each regions’ point of view in handling customers’ inquiries and customer success stories.

The event ended smoothly and successfully with the supportive participation of the SCPs and ViTrox’s teams. Through this training, ViTrox aims to achieve another breaking record of sales in the coming months.

For more information about ViTrox, visit www.vitrox.com.

3 “Without the effort of our worldwide SCPs, ViTrox would not be able to achieve the excellent results that we have today. We truly appreciate their great efforts.”

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