SMT, PCB Electronics Industry News

SMT, PCB Electronics Industry News

News from Universal Instruments Corporation


Universal Fortifies Americas Operations, Appoints Michael Welch Regional Manager

May 07, 2015

Michael Welch Southern States Regional Manager of Customer Operations.

Michael Welch Southern States Regional Manager of Customer Operations.

Universal Instruments is pleased to announce the appointment of Michael Welch as Southern States Regional Manager of Customer Operations. Welch will be responsible for the southern US states, including the Carolinas, Georgia, Alabama, Florida, Mississippi, Tennessee, Arkansas, Oklahoma, Louisiana and Texas. In this role, he will work closely with Universal’s area channel partners Cope Assembly, G-Force Reps and Technical Resource Corporation (TRC) to grow market share by improving coverage and enhancing customer satisfaction.
Welch joins Universal from the company’s New England channel partner, Matrix Sales, where he was a principal and Vice President of Sales for the past 27 years. As a manufacturers' representative throughout his career, Welch brings a well-rounded knowledge base in all areas of printed circuit assembly and capital equipment sales, as well as an in-depth understanding of Universal's product lines, having represented the company’s offerings for 7 years.

Universal Vice President of Customer Operations Brad Bennett explained that the appointment provides a “considerable boost to the Universal direct sales team, which should benefit significantly from Mike’s years of industry sales experience and familiarity with Universal’s product lineup.” He added, “As the only US-based manufacturer in the electronics assembly equipment industry, we’ve enjoyed great success in our own backyard. We expect that Mike will help us extend this success by leveraging his personal experiences in combination with our solutions portfolio, which has proven a great fit here in the US.”

Welch said on joining Universal, “This is really a logical step in my career, as I’ve featured Universal on my line card for some time now and have been able to deliver many winning solutions to my customers.” He added, “The comprehensive Universal technology portfolio gives me the flexibility to provide just about any prospective customer with a complete, single-vendor solution that meets all requirements and offers the ability to easily adapt to new product challenges."

To learn more about Universal’s solutions for any electronics manufacturing challenge, contact Universal Instruments at +1-800-432-2607 or +1-607-779-7522 or visit www.uic.com.


Universal Instruments is a global leader in the design and manufacture of advanced automation and assembly equipment solutions for the electronics manufacturing industry. Universal Instruments delivers comprehensive solutions to a global customer base by leveraging exclusive process expertise combined with its innovative portfolio of flexible platforms for surface mount, insertion mount, advanced semiconductor packaging, and end-of-line automation. Universal Instruments is headquartered in Conklin, N.Y., USA, with offices in Europe, Asia and the Americas.

You must be a registered user to talk back to us.

More News from Universal Instruments Corporation

Jul 21, 2016 -

Universal Appoints Jeff Knight General Manager,  APL and Advanced Technology Assembly Services

Feb 18, 2016 -

EEI Manufacturing Services Selects Universal Instruments' Fuzion Platform Versatile solution meets critical flexible production requirements for multi-million dollar contract.

Nov 14, 2015 -

Universal's APL to Deliver Technical Session at LED A.R.T. Symposium

Nov 01, 2015 -

Universal Features Surface Mount and Automation Solutions at Productronica 2015

May 07, 2015 -

Universal Fortifies Americas Operations, Appoints Michael Welch Regional Manager

Apr 01, 2015 -

Universal Appoints New Channel Partner in Brazil

Mar 16, 2015 -

Universal's Custom Tooling Paying Dividends for SEL

Dec 02, 2013 -

Universal's Fuzion Platform Awarded at Productronica

Dec 09, 2012 -

Universal Improves Spare Parts Website, Hires General Manager of Production Tooling

Nov 29, 2012 -

Universal Instruments’ APL Holds AREA Consortium Meeting

(45) more news from Universal Instruments Corporation

Universal Fortifies Americas Operations, Appoints Michael Welch Regional Manager news release has been viewed 346 times

PCB machines

Large PCB Dispensing System