Nihon Superior Co. Ltd., a supplier of advanced soldering materials to the global market, is pleased to announce its success from the recent IPC APEX EXPO in Las Vegas, Nevada. Nihon Superior’s latest joining material; Alconano Nano-Silver Paste was displayed with the actual power module product using nano-silver paste manufactured by Shindengen Electric Manufacturing Co., Ltd., along with the proven reliable lead-free solder alloy, SN100C.
On the trade show’s first night, Nihon Superior hosted a dinner party for the licensees and partners at Charlie Palmer Steakhouse in the Four Seasons Hotel. More than 30 people joined the party and enjoyed the group’s dinner.
Before the meal, President Tetsuro Nishimura gave special recognition to four companies: Balver Zinn Josef Jost GmbH & Co. KG, FCT Assembly Inc., AIM Solder Inc. and MW Associates. The first three companies are licensees of Nihon Superior Co. Ltd., all celebrating their long partnership history and success since first signing SN100C licensing contracts with Nihon Superior. SN100C could not have been more successful without their sales and support efforts throughout the world. Thanks to the licensees, SN100C has become one of the most popular lead-free alloys in numerous electronic industrial markets.
MW Associates has played an important role as Nihon Superior’s marketing agency, providing advertisements, press releases and articles as well as interviews during exhibitions. Their ability to cover every advertising avenue has helped to expand the SN100C brand among countries worldwide.
The success of SN100C cannot be explained without referring to everyone’s cooperation, not only the partners who attended the dinner party, but also those who could not be present. Nihon Superior would like to pass the greatest thanks and best wishes to all.
Nihon Superior was founded in 1966 when it began marketing unique flux products imported from the US. The company made its mark on society by gathering the most advanced soldering and brazing technologies and products from around the world, and supplying them to companies in the metal-joining industry. A turning point for the company came when it started developing its own soldering materials and with the success of its unique SN100C lead-free solder alloy Nihon Superior has become a major player in the global market. To support the growing demand for its products, Nihon Superior has established manufacturing and sales centers in Japan, China and other Asian countries, and the United States, and formed business partnerships with companies in other markets.