SMT, PCB Electronics Industry News

SMT, PCB Electronics Industry News

News from ASM Assembly Systems GmbH & Co. KG


European ASMPT business becomes part of SIPLACE organization

May 15, 2012

SIPLACE CEO Günter Lauber is excited about the integration of the European business of ASMPT.

SIPLACE CEO Günter Lauber is excited about the integration of the European business of ASMPT. "The new European organizational structure is proof of the ASMPT management’s trust in our team and our competitive strength."

In early 2011, the SIPLACE team became a business unit of the Singapore-based ASMPT Group under the name ASM Assembly Systems. In Asia, ASMPT has been a market-leading supplier of machine solutions for chip assembly, bonding and packaging for many years. Now the company wants to take advantage of the SIPLACE organization's advanced sales and service network and strong back-office support functions in order to expand and strengthen its European business and strengthen its leading position among local electronics manufacturers. As a result, the European ASMPT team with its headquarters in the Netherlands is being integrated into the SIPLACE organization. It will be headed by Hubert Herzberg, previously director of the SIPLACE product management. The SIPLACE management team views the new structure as an expression of the SIPLACE team’s strong position within the group and as proof of group management’s trust in its sales and service competencies.

With this regional reorganization we are entering the next integration phase at ASMPT. The European business of ASMPT will benefit significantly from the SIPLACE network and the potential synergies in the areas of backoffice, sales and service. In his new position, Hubert Herzberg will make sure that the integration process will not focus on internal organizational questions, but on the requirements of the market and the benefits for our users,” said SIPLACE CEO Günter Lauber about the new organization. “For me, the new European organizational structure is proof of the ASMPT management’s trust in our team, our location and our competitive strength.

SIPLACE CEO Günter Lauber is excited about the integration of the European business of ASMPT. “The new European organizational structure is proof of the ASMPT management’s trust in our team and our competitive strength.”
For more information, visit www.siplace.com.


At the beginning of 2011, the SIPLACE team (formerly Siemens Electronics Assembly Systems) became a business unit of ASM Pacific Technology and operates now as ASM Assembly Systems. With its SIPLACE machines and innovative manufacturing concepts, ASM Assembly Systems GmbH & Co. KG is the world’s leading manufacturer of surface mount technology (SMT) placement machines and solutions. Since its beginnings in 1985, the company has installed almost 25,000 placement machines at over 2,500 customers all over the world. Electronics manufacturers in all industries such as telecommunications, automotive, IT, consumer electronics and automation use and depend on SIPLACE’s broad portfolio of solutions and services. For more information about ASM Assembly Systems (SIPLACE), visit www.siplace.com.

As a subsidiary of ASM International, which has its headquarters in Almere, Netherlands, ASM Pacific Technology (ASMPT), Singapore, has developed in only a few years into the world’s leading supplier of chip assembly, bonding and packaging systems and solutions. The ASMPT Group produces and markets machines for front-end and back-end chip assembly and semiconductor packaging. The company has plants in Hong Kong, China, Singapore and Malaysia, and since January 1, 2011 in Germany. ASMPT has been listed on the Hong Kong Stock Exchange since 1989.

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