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  • SIPLACE strengthens team in South America New SIPLACE Country Manager for Brazil & Additional Representative for Manaus

SIPLACE strengthens team in South America New SIPLACE Country Manager for Brazil & Additional Representative for Manaus

May 06, 2012

In South America, during the past years Brazil has emerged as a highly flourishing market in the field of electronics, and is currently playing an increasingly important role in the market. Therefore the SIPLACE team seeks to strengthen its presence and increase its market share in Brazil, putting a strong focus on the Service area and customer support. As a fundamental step in this direction, the company is very pleased to announce that Eduardo Terrassi has joined the SIPLACE team in the Americas region as the new Country Manager for Brazil. In addition to that SIPLACE has also added the representative company EASY to offer support in the strong SMT region Manaus and the state of Amazonas.

Eduardo Terrassi is actually re-joining SIPLACE as the new SIPLACE Country Manager: he worked several years at SIPLACE Brazil before, as an Applications and Service Manager, then left to gather more experience at Tyco Brazil. Both his excellent knowledge of the Brazilian SMT market and his enthusiasm for SIPLACE products, representatives and customers make him an ideal choice for the position. Mr Terrassi might be contacted at

In addition to that, the SIPLACE team has added EASY as a new representative company for the state of Amazonas. The choice was made in order to increase market presence and customer support in the important SMT market of Manaus, where most of the Brazilian consumer electronics are manufactured. Antonio Chagas, Director of EASY, has a thorough knowledge and many years of experience with SIPLACE products, just as much as an excellent reputation in the Manaus market. For sales at EASY, Mr. Luigi Fernandes will be the SIPLACE team’s primary sales contact. His strong technical background makes him all the more valuable as SIPLACE sets out to strengthen its presence in Manaus.

Altrade will continue as SIPLACE’s primary representative for Brazil excluding Manaus. Both Altrade and EASY will naturally be directly supported by Eduardo Terrassi.

For SIPLACE inquiries in Brazil please contact one of our partners below:

For Brazil (excluding Manaus) (+55) 11 4416 6296, or Cesar Takamine,
Amazonas/Manaus (+55) 92 3657 3027, or Antonio Chagas,

At the beginning of 2011, the SIPLACE team (formerly Siemens Electronics Assembly Systems) became a business unit of ASM Pacific Technology and operates now as ASM Assembly Systems. With its SIPLACE machines and innovative manufacturing concepts, ASM Assembly Systems GmbH & Co. KG is the world’s leading manufacturer of surface mount technology (SMT) placement machines and solutions. Since its beginnings in 1985, the company has installed almost 25,000 placement machines at over 2,500 customers all over the world. Electronics manufacturers in all industries such as telecommunications, automotive, IT, consumer electronics and automation use and depend on SIPLACE's broad portfolio of solutions and services.

As a subsidiary of ASM International based in Almere, Netherlands, ASM Pacific Technology (ASMPT) Singapore, has developed in only a few years into the world’s leading supplier of chip assembly, bonding and packaging systems and solutions. The ASMPT Group produces and markets machines for front-end and back-end chip assembly and semiconductor packaging. The company has plants in Hong Kong, China, Singapore and Malaysia, and since January 1, 2011 in Germany. ASMPT has been listed on the Hong Kong Stock Exchange since 1989.

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