SMT, PCB Electronics Industry News

Assembléon Welcomes New CEO

Apr 27, 2012

Exactly one year after the privatization from Royal Philips, the management of Assembléon is transferred to a new CEO and management team, fully composed of people with a long experience with Assembléon, its customers and technology.

Assembléon became an independent company in April 2011. Since that time Assembléon has made substantial progress; it has been able to turn itself around into a profitable company, realized a worldwide very successful introduction of its new pick & place platform iFlex and, last but not least, expanded its business, products and customer relations in the back-end, embedded and module market.

The new management team is lead by Jeroen de Groot, formerly responsible for Marketing and Innovation of Assembléon. Jeroen has been working for Assembléon for 15 years, in Asia as well as in Veldhoven. He has a Masters degree in Technology Management from the University of Eindhoven, the Netherlands.

The composition of the board of Assembléon will be:

  • Jeroen de Groot: CEO, responsible for Marketing, Innovation and global HRM
  • Thierry Girardot: CFO, responsible for Global Finance, Admin and IT
  • Burkhardt Frick: CCO, responsible for Global Sales and Service
  • Miel Ramselaar: COO, responsible for Global Production, Supply chain and Logistics
  • Tonn van de Laar: non executive chairman of the board

The new management team is fully committed to further pursue the present strategy, with cornerstones such as focus on expanding its position in the back-end, embedded and module market, further play out the strengths of its A-Series platform in the most challenging SMT applications (e.g. high end smart phone production), rolling out iFlex and further improving Assembléon’s cost structure.


Assembléon is a world leader in surface-mount pick & place solutions for the electronics industry, designing and manufacturing equipment for the global market. Based in Veldhoven, The Netherlands, Assembléon has an extensive global sales and support network. The company was founded by Royal Philips Electronics.

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