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Advance, Adapt, Achieve with Universal Instruments at Productronica 2011

Nov 03, 2011

Universal Instruments encourages electronics manufacturers to advance, adapt, and achieve sustainable competitive advantage at the Productronica 2011 tradeshow in Munich, Germany, November 15-18. Join Universal in Hall A3, Stand 440 and see how the company’s leading-edge technologies and expertise enable manufacturers to efficiently meet today’s challenges and evolve to address those of emerging markets.

This year’s Productronica event stands as an ideal forum for us to share our knowledge on an evolving market,” states Brad Bennett, Universal’s Vice President of Sales. Bennett adds, “Our solutions maintain a leadership position in terms of aligning with traditional market segments, but we’re very much focused on those that will have a significant impact on the future of the industry.”

Universal Vice President of Marketing Debbora Ahlgren shares her perspective on the changing landscape of electronics manufacturing, “On a global basis, there is a move towards environmentally-friendly energy sources. This push towards greener technologies is dramatically transforming the electronics assembly environment.” Ahlgren continues, “Markets such as solid-state lighting, solar and power conversion are seeing exponential growth and Universal is providing comprehensive solutions to meet the requirements associated with these new frontiers.”

Manufacturers must stay one step ahead by taking the initiative to advance their capabilities and competencies to accommodate ever-changing product requirements. This includes a futureready equipment set with repeatable performance and proven capabilities. Universal offers leading-edge technologies across the broadest spectrum of applications, including Surface Mount, Through-hole, Odd-form, Final Assembly and Advanced Packaging solutions. This breadth of capabilities is a necessity for production of many new green products.

With a market evolution at hand, manufacturers must also address to a dynamic customer base by choosing a vendor that is able to adapt to emerging manufacturing challenges. While production equipment plays an important role, Universal provides complete, market-focused productivity solutions that integrate the highest level of process expertise to maximize value to its customers.

A complete, single-vendor solution enables manufacturers to achieve the most efficient production model and maintain a sustainable competitive advantage. Universal delivers comprehensive solutions - from product concept throughout the entire product lifecycle - to ensure its customers optimize their return on investment, cost of ownership, ramp to volume, and manufacturing execution.


Universal Instruments is a global leader in the design and manufacture of advanced automation and assembly equipment solutions for the electronics manufacturing industry. Universal provides complete assembly lines to EMS Providers, ODMs and electronics assemblers around the world, leveraging its portfolio of compatible and flexible equipment platforms that address the diverse requirements of high-speed chip and multifunction placement applications as well as component insertion. Universal Instruments is headquartered in Binghamton, with offices in Europe, Asia, and the Americas.

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