Building Differentiated Products Through Shorter, More Predictable Design Cycles

With the recent global economic slowdown, system companies are facing shrinking markets and prospects with less available budget for purchasing new or the latest electronic products. Given the recent pre-downturn health of the global electronic systems market, many previously healthy highgrowth and solvent companies are facing rapidly declining sales and associated revenues, deeper discounting, smaller order sizes, longer sales cycles and increased (even hostile) competition. Many companies are making expense reductions, cancelling new or advanced projects and reducing overhead through workforce downsizing.

All of these measures are, of course, necessary in order for a business to maintain its viability. However, these alone will not drive growth in bottom line revenue or market share. Instead, system companies are increasingly focusing on addressing a number of business challenges that, if managed successfully, can help them survive.

Credit / Source: Cadence Design Systems, Inc.

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