Is this revisionist history? Have you been breathing deeply, while eating corn doodles? Let me knock-down a couple of Zoloft. OK. Here�s the way I remember things � * UIC, Dynapert, and Amistar made the best PTH insertion equipment on the planet. No one purchased equipment from anyone else. * When SMT began to gain acceptance UIC, Dynapert, and Amistar told us to forget about that SMT stuff, that it would never be mainstream, and to focus on PTH. They concentrated on PTH machinery development. Other equipment manufacturers focused on other things. * To their credit, UIC realized that the bright point of light was not the end of the tunnel and focused their resources to develop a world-class SMT placement machine. * Dynapert and Amistar, being the weaker sisters of the PTH insertion world, never recognized their miscalculation, never recovered, and became distributors of other companies� machines. * Early on, Quad developed a rinky-dink SMT placement machine, but struggled to capitalize on their unique position. In the first 2/3 of their life Quad Systems built machines that were not very good. The Quadstar and 4C were two exceptions. In the last 1/3 of their life they built pretty good machines, but by then, their flawed approach to marketing and pricing and their inability to escape the past sins of their product development became millstones to their ever developing a substantial market presence. * Contact Systems built the best semi-automated, guided PTH assembly machine on the planet. After 10 years of declining business, while watching the SMT world pass them by, in the mid-1990s they developed an entry machine with which to go to battle in a zero margin market against Quad and the lower end Japanese and Korean machines. Stop. * Multitronics??? They never built placement machines. Initially, they were a US distributor for Royonics, Europlacer, and a donut filling machine made in Chicago and a couple of years ago they purchased UK-based Dynapert.
What we buyers have done? What are you talking about? I can generalize too. It�s the sales-types that: * Worked for these companies that caused this situation. * Were so focused on getting their BIG commission check that they did a lousy job of informing their management about their customers desires and needs. * Never made their bosses understand the need to develop better and more market oriented products. * Rushed products to market early, before they well fully developed and troubleshot. * Concocted and told their customers fictional stories about the capabilities and capacity of their machines. * Created the adversarial environment by telling stories about other suppliers in hopes of undermining them and winning a sale. * Talked their management into cutting margins in-order to get the sale to such a degree that there was no money left for proper product development.
We purchase to best equipment that we can afford. We determine the �best� equipment by assessing the capabilities of the equipment available to us. We prefer purchasing from local suppliers, but that is only one element in the equation that we use to determine the best equipment.
As a case in point: I bought a Panasert line in 1991, because they had a good machine and a functional CIM. Universal had a good machine, but their CIM was in beta. Siemens and Fuji had good machines, but few CIM capabilities. Philips and TDK didn�t make it past the first round because they had no CIM capabilities. Quad, Dynapert, Sanyo, and Amistar had a variety of technical problems that excluded them early in the analysis.
Now, I understand APEX was a bummer this year. Please put your energy into putting together a top-notch line card and selling the hell out us.
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